Bru Southern Trails Chikmagalur Dark Roast 100 Specialty Gr

0 reviews
Smart Rank ⓘ 66/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and bold flavor with Bru Southern Trails Chikmagalur Dark Roast, made from 100% specialty grade Arabica beans.
  • Perfect for coffee lovers who appreciate a strong brew, this dark roast delivers a robust and intense flavor profile.
  • Ground to perfection, this coffee offers a smooth and balanced taste, ideal for both espresso and drip coffee makers.
  • Sourced from Chikmagalur, known for high-quality coffee production, this blend elevates your morning routine with every cup.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 106
Total / Avg 3.80★ 106
Consensus: 3.80★ from 106 total reviews
Rs.261.87 Rs.550.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Flavor Dark Roast
Type Ground Coffee
Origin Chikmagalur
Beans 100% Specialty Grade Arabica
Weight 250 G
Price 550.0000
Details
About Product: Experience the rich and bold flavor of Bru Southern Trails Chikmagalur Dark Roast coffee. Made from 100% specialty grade, single-origin Arabica beans, this ground coffee is sure to elevate your morning routine.

Key Features: - Dark roast for a robust and intense flavor profile - Sourced from Chikmagalur, known for its high-quality coffee production - Ground to perfection for a smooth and balanced taste

For whom: This coffee is perfect for any coffee lover who appreciates a strong and full-bodied brew. Whether you enjoy your coffee black or with milk, Bru Southern Trails Chikmagalur Dark Roast is sure to satisfy your cravings for a bold cup of java.

Pros: - Rich and intense flavor - Made from high-quality Arabica beans - Perfect for espresso or drip coffee makers

Cons: - May be too strong for those who prefer a milder brew - Ground coffee may lose freshness quicker than whole beans

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% Specialty Grade Arabica and single origin appeal to premium coffee consumers seeking quality and authenticity. IDC, Euromonitor
Brand Strength 20 16 Bru is a well-established brand in India, known for quality coffee products and strong consumer loyalty. Brand Equity, Mintel
Category Momentum 20 15 The coffee market in India is experiencing significant growth due to rising consumer interest in specialty coffee. Nielsen, Statista
Price Positioning 20 14 The pricing is competitive for specialty coffee, making it accessible to a broader audience while maintaining quality. Market Research, Retail Insight
Competition 10 7 While competition is strong, Bru's unique offering helps it stand out in a crowded market. Market Watch, Business Today
Use-case Advantage 5 4 Ideal for coffee enthusiasts looking for a rich and bold flavor experience at home or in cafes. Consumer Reports
Final Market Score 100 76/100 (3.80/5) Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% Specialty Grade Arabica and single origin appeal to premium coffee consumers seeking quality and authenticity.
    Sources: IDC, Euromonitor
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Bru is a well-established brand in India, known for quality coffee products and strong consumer loyalty.
    Sources: Brand Equity, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is experiencing significant growth due to rising consumer interest in specialty coffee.
    Sources: Nielsen, Statista
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: The pricing is competitive for specialty coffee, making it accessible to a broader audience while maintaining quality.
    Sources: Market Research, Retail Insight
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: While competition is strong, Bru's unique offering helps it stand out in a crowded market.
    Sources: Market Watch, Business Today
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for coffee enthusiasts looking for a rich and bold flavor experience at home or in cafes.
    Sources: Consumer Reports
Summary
Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.

Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹399.00
N/A · ⭐ 4.0/5
-
Big Bazaar
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.3/5 Buy Now
Flipkart
399.00 2-4 days 4.2/5 Buy Now
Reliance Fresh
399.00 N/A 4.0/5 -
Big Bazaar
399.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.261.87 Rs.550.00

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Bru Southern Trails|Chikmagalur|Dark Roast|100% Specialty Grade,Single Origin Arabica Ground Coffee|250 G,Bag

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.261.87 Rs.550.00