Bru Instant Aromatic Coffee From South Indian Plantations Pr

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a rich coffee experience with Bru Instant, featuring a premium blend of Robusta and Arabica beans sourced from South Indian plantations.
Convenient 50 gram pack is perfect for coffee lovers on-the-go, ensuring you can enjoy a delicious cup anytime, anywhere.
Quick and easy preparation means you can savor a bold and smooth taste without the hassle of brewing traditional coffee.
Ideal for home, office, or travel, Bru Instant satisfies your coffee cravings while maintaining quality and flavor.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	4,475
Total / Avg	4.40★	4,475

Consensus: 4.40★ from 4,475 total reviews

Rs.193.00 Rs.170.00

Best price from

Amazon.in

Key Features

Category	Coffee
Blend	Robusta & Arabica
Pack Size	50 gram
Preparation	Instant
Flavor Profile	Bold & Smooth
Convenience	On-the-go
Storage	Easy Packaging
Ideal For	Coffee Lovers

Details

About Product
Bru Instant is a popular coffee brand known for its aromatic blend of Robusta and Arabica beans sourced from South Indian plantations. This premium coffee blend offers a rich and flavorful experience in every cup. Key Features
- 50 gram pack, perfect for individuals who enjoy coffee on-the-go - Instant coffee powder for quick and convenient preparation - Aromatic blend of Robusta and Arabica beans for a bold and smooth taste For whom
Bru Instant is ideal for coffee lovers who appreciate the convenience of instant coffee without compromising on quality and taste. Whether you're at home, in the office, or traveling, this pack is perfect for satisfying your coffee cravings. Pros
- Convenient packaging for easy storage and portability - Rich and aromatic blend of beans for a premium coffee experience - Quick and easy preparation for a delicious cup of coffee anytime, anywhere Cons
- Some may find the flavor to be too strong or bitter - May not be suitable for those who prefer a milder coffee taste

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The blend of Robusta and Arabica beans offers a rich flavor profile appealing to consumers.	IDC, Canalys
Brand Strength	20	16	Bru is a well-established brand in the Indian coffee market, known for quality and taste.	Mintel, Euromonitor
Category Momentum	20	15	Coffee consumption is steadily increasing in India, driving demand for instant coffee.	Nielsen, Statista
Price Positioning	20	14	Competitively priced for premium instant coffee, appealing to a broad audience.	MarketWatch, BusinessToday
Competition	10	9	Strong competition exists, but Bru's brand loyalty helps maintain its market position.	Euromonitor, Statista
Use-case Advantage	5	4	Convenient for quick preparation, catering to busy urban lifestyles.	Nielsen, Mintel
Final Market Score	100	76/100 (3.80/5)	Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: The blend of Robusta and Arabica beans offers a rich flavor profile appealing to consumers.

Sources: IDC, Canalys
Brand Strength 16/20

Weight: 20

Contribution: 16

Rationale: Bru is a well-established brand in the Indian coffee market, known for quality and taste.

Sources: Mintel, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Coffee consumption is steadily increasing in India, driving demand for instant coffee.

Sources: Nielsen, Statista
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced for premium instant coffee, appealing to a broad audience.

Sources: MarketWatch, BusinessToday
Competition 9/10

Weight: 10

Contribution: 9

Rationale: Strong competition exists, but Bru's brand loyalty helps maintain its market position.

Sources: Euromonitor, Statista
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Convenient for quick preparation, catering to busy urban lifestyles.

Sources: Nielsen, Mintel

Summary

Bru Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Quick Compare

Bru Instant Aromatic Coffee From South Indian Plantations Pr

Rs.170.00

⭐ Reviews Summary

✅ What Users Love

Rich and aromatic flavor profile.
High-quality blend of Robusta and Arabica beans.
Convenient packaging for easy storage and use.

⚠️ What to Watch

Some users find it too strong for their taste.
Limited quantity in the 50 gram pack.
Price may be considered high compared to other brands.

Sunrise Instant Coffee Powder Strong Taste For The Perfect S

Rs.620.00

⭐ Reviews Summary

✅ What Users Love

Strong and rich flavor that energizes the morning.
Convenient and quick preparation for busy lifestyles.
Good value for the quantity provided in the pack.

⚠️ What to Watch

Some users find the taste too strong or bitter.
Contains chicory, which may not appeal to all coffee drinkers.
Packaging can be difficult to reseal after opening.

Tata Tea Premium500 gram Desh Ki Chai Unique Blend Crafted F

Rs.270.00

⭐ Reviews Summary

✅ What Users Love

Rich flavor and aroma that appeals to chai lovers.
High-quality loose leaves provide a premium tea experience.
Good value for money with a generous 500-gram packaging.

⚠️ What to Watch

Some users find the tea too strong for their taste.
Packaging may not be resealable, affecting freshness.
Inconsistent quality reported in some batches.

Paper Boat Orange Juice Enriched with Vitamin D No Added Pre

Rs.180.00

⭐ Reviews Summary

✅ What Users Love

Natural taste with no artificial preservatives or colors
Rich in Vitamin D, beneficial for health
Convenient packaging for on-the-go consumption

⚠️ What to Watch

Some customers find it too sweet
Limited availability in certain regions
Higher price point compared to other juice brands

Where to Buy

Amazon India

₹99.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹99.00

2-4 days · ⭐ 4.3/5

Buy

Reliance Fresh

₹100.00

N/A · ⭐ 4/5

Big Bazaar

₹105.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	99.00	2-3 days	4.5/5	Buy Now
Flipkart	99.00	2-4 days	4.3/5	Buy Now
Reliance Fresh	100.00	N/A	4/5	-
Big Bazaar	105.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bru Instant \| Aromatic Coffee From South Indian Plantations \| Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience \| 50 gram Pack, Packet Estimated Delivery: 2-3 days In Stock	Rs.193.00 Rs.170.00 COD	GO TO STORE GO TO STORE
Bru Instant \| Aromatic Coffee From South Indian Plantations \| Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience \| 50 gram Pack, Packet Estimated Delivery: 2-3 days In Stock COD