Clorox Liquid Bleach 500 ml - Original Scent

Clorox Liquid Bleach is a household cleaning product that has been trusted for generations to kill germs, bacteria, and viruses on various surfaces. It is a powerful disinfectant and stain remover that helps maintain a clean and sanitary home environment.

Key Features: - Kills 99.9% of germs and bacteria - Removes tough stains and whitens fabrics - Can be used for disinfecting and cleaning surfaces - Original scent leaves a fresh and clean smell

For whom: - Ideal for households looking for a versatile cleaning product - Perfect for those concerned about maintaining a germ-free environment - Suitable for individuals looking for a reliable stain remover

Pros: - Effective at killing germs and bacteria - Versatile use for disinfecting and cleaning purposes - Trusted brand with a long-standing reputation for quality

Cons: - Strong bleach smell may be off-putting to some individuals - Can be harsh on delicate fabrics and surfaces if not used properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	500 ml size and original scent align well with consumer preferences in India.	Business Today, Financial Express
Brand Strength	20	18	Clorox is a well-established and trusted brand in the Indian market.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for household cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market.	CNBC TV18, The Hindu
Competition	10	5	Facing competition from local and international brands offering similar products.	NDTV, Moneycontrol
Use-case Advantage	5	3	Versatile product suitable for various cleaning needs at home.	India Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a competitive market segment.

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