Cherry Blossom Handy Shine Black 4g Leather Shoe Shiner Sponge

Key Features: - Easy-to-use shoe shiner sponge - Convenient size and shape for quick touch-ups - Ideal for leather shoes - Comes in a sleek black color

For whom: - Anyone looking to quickly polish their leather shoes - People who want a portable shoe shiner for on-the-go use - Shoe enthusiasts who appreciate a shiny finish on their footwear

Pros: - Compact size makes it easy to carry in a bag or pocket - Provides a quick and efficient shine in a matter of seconds - Helps extend the life of leather shoes by keeping them in good condition

Cons: - May not provide as deep of a shine as traditional shoe polish and a cloth - Limited to touch-up shines and may not be suitable for heavily worn shoes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient and easy-to-use shoe shiner sponge suitable for leather shoes.	Euromonitor, GFK
Brand Strength	20	10	Cherry Blossom is a well-known brand in India for shoe care products.	Mintel, Statista
Category Momentum	20	15	Growing demand for shoe care products in Indian market.	GFK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Mintel, Statista
Competition	10	6	Facing competition from other established shoe care brands in India.	GFK, Mintel
Use-case Advantage	5	5	Offers quick shine and polish for leather shoes on-the-go.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Cherry Blossom Handy Shine Black 4g Leather Shoe Shiner Sponge is well-positioned in the Indian market with its convenient and competitively priced offering.

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