Chemist At Play Activated Charcoal Deep Cleansing Body Wash with Lactic Acid and Glycolic Acid for Skin Texture and Exfoliation - 236ml

Key Features:
- Deep cleansing body wash with activated charcoal
- Helps remove dirt and impurities
- Contains lactic acid to improve skin texture
- Includes glycolic acid for exfoliation
- Comes in a convenient 236ml size
For whom:
This product is perfect for individuals looking for a deep cleansing body wash that effectively removes dirt and impurities while also improving skin texture and exfoliating the skin. Pros:
- Activated charcoal helps detoxify the skin
- Lactic acid smooths and refines skin texture
- Glycolic acid exfoliates for a clearer complexion
- Convenient size for travel or daily use
Cons:
- May not be suitable for individuals with sensitive skin
- Some users may find the exfoliating acids too harsh for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular exfoliating acids for skin texture improvement.	Vogue
Brand Strength	20	18	Established brand with a loyal customer base in the skincare segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands offering similar skincare solutions.	Euromonitor
Use-case Advantage	5	5	Addresses the need for deep cleansing and exfoliation in a single product.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Innovative body wash with strong brand backing positioned well in growing premium skincare segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—