Chakaachak Grass Floor Broom - Meghalaya Fibers for Home Cleaning, Strong Bristles, Lightweight, Long Lasting Jhadu for Hard Tiles, Marble, Wooden Surfaces

Key Features: - Made from natural Meghalaya fibers for a more sustainable option - Strong bristles for efficient cleaning - Lightweight design for easy handling - Long lasting durability for extended use - Suitable for hard tiles, marble, and wooden surfaces

For whom: Ideal for anyone looking for a reliable and eco-friendly broom for home cleaning needs. Suitable for households with hard surface floors such as tiles, marble, and wood.

Pros: - Made from natural fibers, making it an environmentally friendly option - Strong bristles ensure effective cleaning - Lightweight and easy to maneuver - Durable construction ensures long-lasting use - Suitable for a variety of hard surfaces

Cons: - May not be suitable for use on carpeted surfaces - Some users may find the price to be slightly higher than synthetic options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Designed for effective cleaning on hard tiles, marble, and wooden surfaces.	Livemint, NDTV
Brand Strength	20	10	Established brand reputation in Meghalaya for quality fiber products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly home cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality brooms in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from local and national broom manufacturers.	India Today, CNBC TV18
Use-case Advantage	5	5	Lightweight design makes it easy to handle and maneuver during cleaning.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned eco-friendly broom with strong brand presence in Indian market.

Factor	Rating (out of 5)	Notes
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