Cetaphil Kids Liposomal Sunscreen Lotion SPF 50

is a high protection kids sunscreen that provides broad spectrum UVA/UVB protection. It is specially formulated with liposomal technology for high sun protection and hydration.

Key features include a water-resistant formula, suitable for sensitive skin, and is free from fragrances and parabens. The lotion is easy to apply and is quickly absorbed into the skin without leaving a greasy residue.

This sunscreen is designed for children and is perfect for kids who spend a lot of time outdoors. It is ideal for use at the beach, pool, or during outdoor activities to protect their delicate skin from harmful UV rays.

Pros: High sun protection, water-resistant, suitable for sensitive skin, free from fragrances and parabens Cons: May need to be reapplied after swimming or excessive sweating.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 and liposomal technology align well with consumer preferences for effective sun protection.	GfK, Nielsen
Brand Strength	20	10	Cetaphil is a trusted brand with a strong presence in the skincare market.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for sun protection products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar sunscreens in the market.	IRI, Retail Insight
Competition	10	6	Facing moderate competition from other established sunscreen brands in the market.	Forbes, Business Standard
Use-case Advantage	5	5	Specifically formulated for kids' sensitive skin, catering to a niche segment.	Statista
Final Market Score	100	66/100 (3.30/5)	Cetaphil Kids Liposomal Sunscreen Lotion SPF 50 holds a strong position in the Indian market with its effective sun protection for kids.

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