Kelloggs Protein Boost 700g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

High in protein, B vitamins, calcium, and iron for a nutritious breakfast
Loved by kids and adults for its chocolatey taste
Convenient and easy option for busy professionals and students
Perfect choice for health-conscious individuals seeking essential nutrients

Market-Based Score (India)

76/100 (3.80/5)

Good value

Kellogg's muesli combo offers a strong value proposition in the growing Indian breakfast market.

Rs.665.00

Key Features

Category	Breakfast Cereal
Weight	700g (Chocos) + 500g (Muesli)
Nutrients	High in Protein, B Vitamins, Calcium, Iron
Taste	Chocolatey (Chocos), Fruity and Nutty (Muesli)
Target Audience	Kids and Adults
Convenience	Easy to prepare
Pros	Balanced breakfast option
Cons	Higher sugar option available

Details

Kellogg's Combo includes a pack of Kellogg's Chocos and Kellogg's Muesli with 21% Fruit and Nut. Both products are high in protein, B vitamins, calcium, and iron. The Chocos are a popular breakfast cereal loved by kids and adults alike for its chocolatey taste. The Muesli, on the other hand, is a healthy option packed with fruits and nuts for a nutritious start to your day.
This combo is perfect for individuals looking for a balanced breakfast option that provides essential nutrients to kickstart their day. Whether you're a busy professional, a student, or a health-conscious individual, the Kellogg's Combo is a convenient and tasty choice.
Pros: - High in protein, B vitamins, calcium, and iron - Convenient and easy to prepare - Great taste loved by both kids and adults Cons: - Some individuals may prefer a lower sugar option - Might be pricey compared to other breakfast options available in the market

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, B vitamins, calcium, and iron content align with health-conscious consumer preferences.	Nielsen
Brand Strength	20	18	Kellogg's is a trusted brand with strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established muesli brands in the market.	IRI
Use-case Advantage	5	5	Convenient packaging sizes cater to different consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Kellogg's muesli combo offers a strong value proposition in the growing Indian breakfast market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein, B vitamins, calcium, and iron content align with health-conscious consumer preferences.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Kellogg's is a trusted brand with strong presence in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established muesli brands in the market.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient packaging sizes cater to different consumer needs.

Sources: Kantar