Soulfull Millet Muesli- Diet, No Added Sugar, 700 g & Tata Soulfull Millet Muesli | Fruit & Nut | 25% Crunchy Millets | 90% Whole Grains | Source of Protein | 500 g

Soulfull Millet Muesli is a nutritious and delicious breakfast option that is perfect for those looking to maintain a healthy diet. Made with no added sugar, this 700 g pack is packed full of wholesome ingredients to keep you feeling full and satisfied.

Key Features: - Contains no added sugar - Made with a blend of crunchy millets and whole grains - A good source of protein - Comes in a 700 g pack

For whom: - Individuals looking for a healthy breakfast option - Those who want to incorporate more whole grains and millets into their diet - People who are conscious of their sugar intake

Pros: - Nutritious and filling - No added sugar - Good source of protein - Crunchy texture

Cons: - Some may find the crunchy texture to be too hard - Not suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High millet content and no added sugar align with current health trends.	FSSAI, Food Safety Helpline
Brand Strength	20	10	Established brand reputation in the health food segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands.	Retail360, Grocery Retail
Competition	10	6	Facing competition from both local and international muesli brands in the market.	FoodNavigator, India Retailing
Use-case Advantage	5	5	Convenient and nutritious breakfast option for health-conscious consumers.	HealthifyMe, Nutritionist India
Final Market Score	100	66/100 (3.30/5)	Soulfull Millet Muesli holds a strong position in the competitive Indian muesli market.

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