Lucky Charms Magic Cereal - 297g 297 g
Smart Rank ⓘ
71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a delicious blend of oat and marshmallow cereal, perfect for a sweet and crunchy breakfast that appeals to both kids and adults.
- Each box contains 297 grams of vitamin-fortified cereal, providing essential nutrients to help you start your day off right.
- Relive your childhood with this iconic cereal, featuring colorful marshmallow shapes that make breakfast fun and enjoyable for everyone.
- While it offers a delightful taste, be mindful that it may be high in sugar and not suitable for those with gluten allergies or sensitivities.
Market-Based Score (India)
66/100 (3.30/5)
Decent Lucky Charms holds a strong position in the competitive Indian breakfast cereal market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.9★ | 6,442 |
Total / Avg | 3.90★ | 6,442 |
Consensus:
3.90★ from 6,442 total reviews
Key Features
Category | Cereal |
---|---|
Weight | 297 g |
Nutrition | Vitamin-fortified |
Pros | Beloved classic, essential vitamins, tasty option |
Cons | High in sugar, too sweet for some, not gluten-free |
Details
Key Features:
- Delicious oat and marshmallow cereal
- Iconic marshmallow shapes in every bowl
- 297 grams of cereal per box
- Vitamin-fortified for added nutrition
For whom:
- Kids and adults who love a sweet and crunchy breakfast option
- Those looking for a nostalgic cereal experience
- Individuals who enjoy colorful and fun marshmallow shapes in their cereal
Pros:
- A beloved classic cereal that has been enjoyed for generations
- Provides essential vitamins and minerals to start the day off right
- The combination of oat cereal and sweet marshmallows creates a satisfying and tasty breakfast option
Cons:
- Can be high in sugar for those looking to minimize their intake
- Some may find the marshmallow shapes too sweet for their taste
- Not ideal for those with gluten allergies or sensitivities
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The unique marshmallow shapes in Lucky Charms appeal to Indian consumers | Nielsen |
Brand Strength | 20 | 10 | Lucky Charms is a well-known brand with a loyal customer base | Brandwatch |
Category Momentum | 20 | 15 | Breakfast cereals have seen increasing demand in the Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Retail360 |
Competition | 10 | 6 | Facing moderate competition from local and international cereal brands | Euromonitor |
Use-case Advantage | 5 | 5 | Can be consumed as a quick and fun breakfast option for children | GroceryGuru |
Final Market Score | 100 | 66/100 (3.30/5) | Lucky Charms holds a strong position in the competitive Indian breakfast cereal market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The unique marshmallow shapes in Lucky Charms appeal to Indian consumersSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Lucky Charms is a well-known brand with a loyal customer baseSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Breakfast cereals have seen increasing demand in the Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from local and international cereal brandsSources: Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Can be consumed as a quick and fun breakfast option for childrenSources: GroceryGuru
Summary
Lucky Charms holds a strong position in the competitive Indian breakfast cereal market.
Quick Compare

Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- Great taste and nostalgic flavor.
- Fun and appealing marshmallow shapes.
- Good for both kids and adults.
⚠️ What to Watch
- High sugar content.
- Some find it too sweet.
- Marshmallows can become stale quickly.

Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Quick and easy to prepare in just 3 minutes.
- Healthy option with no maida and added preservatives.
- Tasty flavor with the goodness of millets like Bajra and Jowar.
⚠️ What to Watch
- Some users find the taste too spicy or strong.
- Texture may be too soft for those who prefer a crunchier snack.
- Limited flavor options available.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare and convenient for busy parents.
- Pleasant taste that babies enjoy.
- Good source of iron and protein for growing infants.
⚠️ What to Watch
- Some parents report issues with packaging integrity.
- May cause digestive issues in sensitive babies.
- Limited variety in flavors compared to other brands.

Rs.195.00
⭐ Reviews Summary
✅ What Users Love
- Great source of energy and essential vitamins.
- Naturally cholesterol-free, promoting heart health.
- Crispy texture and classic taste enjoyed by many.
⚠️ What to Watch
- Some find it too sugary compared to other brands.
- May become soggy quickly if not consumed promptly.
- Limited flavor variety for those seeking more options.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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General Mills Lucky Charms, 297 g Estimated Delivery: 2-3 days
In Stock
|
Rs.597.00 Rs.999.00 COD
|
GO TO STORE GO TO STORE |
General Mills Lucky Charms, 297 g Estimated Delivery: 2-3 days
In Stock
COD
|