CeraVe AM Facial Moisturizing Lotion, 52ml - Broad Spectrum SPF 30, for Normal to Dry Skin, Non-Comedogenic, Paraben-Free, Fragrance-Free

About Product: CeraVe AM Facial Moisturizing Lotion is a lightweight, non-greasy lotion that provides all-day hydration for normal to dry skin. It contains broad spectrum SPF 30 sunscreen to protect your skin from harmful UV rays.

Key Features: This moisturizing lotion is non-comedogenic, meaning it won't clog your pores, and is also paraben-free and fragrance-free, making it ideal for sensitive skin. It contains essential ceramides and hyaluronic acid to help restore and maintain the skin's natural barrier.

For Whom: This lotion is perfect for those with normal to dry skin who are looking for a daily moisturizer with added sun protection. It is suitable for all ages and genders.

Pros: - Provides all-day hydration - Contains SPF 30 sunscreen - Non-comedogenic - Paraben-free and fragrance-free - Contains essential ceramides and hyaluronic acid

Cons: - Some users may find the SPF 30 formula to be a bit thick - May not be moisturizing enough for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30 and non-comedogenic properties align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	CeraVe is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	1	Facing strong competition from local and international skincare brands.	Kantar
Use-case Advantage	5	2	Addresses the specific needs of consumers with normal to dry skin in India.	GfK
Final Market Score	100	66/100 (3.30/5)	CeraVe AM Facial Moisturizing Lotion is well-positioned in the growing Indian skincare market.

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