Cantu Shea Butter for Natural Hair Sulfate Hydrating Cream Conditioner 25 Ounce

Cantu Shea Butter for Natural Hair Sulfate Hydrating Cream Conditioner 25 Ounce

This hydrating cream conditioner is specially formulated with shea butter to deeply moisturize and nourish natural hair. It is sulfate-free, making it gentle on hair and scalp while effectively cleansing and conditioning.

Key Features: - Infused with shea butter for intense hydration - Sulfate-free formula that is gentle on hair - Helps to detangle and soften hair - Restores moisture to dry and damaged hair - Great for all natural hair types

For whom: This hydrating cream conditioner is perfect for those with natural hair looking for a nourishing and moisturizing conditioner. It is suitable for all hair types, including curly, kinky, and coily textures.

Pros: - Deeply moisturizes and nourishes hair - Helps with detangling and softening - Sulfate-free formula is gentle on hair - Restores moisture to dry and damaged hair

Cons: - Some may find the texture too thick for their liking - The scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 25 ounces is attractive to Indian consumers looking for value.	Nielsen
Brand Strength	20	18	Cantu is a well-known brand for natural hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners in India.	GfK
Competition	10	0	Highly competitive market with many sulfate-free conditioner options available in India.	IRI
Use-case Advantage	5	3	Effective for hydrating and conditioning natural hair, meeting a key need in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand and features position Cantu Shea Butter Hydrating Cream Conditioner well in the growing Indian sulfate-free conditioner market.

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