CANTU Shea Butter for Natural Hair Complete Conditioning Co Wash 284 ml

0 reviews
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently cleanses and moisturizes curly or coily hair without stripping natural oils
  • Contains shea butter and natural oils to soften and detangle hair
  • Free of sulfates, silicones, parabens, and mineral oils for a gentle cleansing experience
  • Suitable for all ages, this co-wash helps retain moisture and leaves hair soft and manageable

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing market, but faces pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 2,116
Total / Avg 4.50★ 2,116
Consensus: 4.50★ from 2,116 total reviews
Rs.287.00 Rs.375.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Conditioning Co-Wash
Volume 284 ml
Key Ingredients Shea Butter
Sulfate-Free Yes
Silicone-Free Yes
Benefits Moisturizing, Detangling, Frizz Reduction, Hair Growth
Ideal For Natural Hair
Pros Gentle Cleanser, Improves Manageability
Cons Thick Consistency, Not Traditional Shampoo
Details

CANTU Shea Butter for Natural Hair Complete Conditioning Co Wash 284 ml



About Product: The CANTU Shea Butter Complete Conditioning Co-Wash is a gentle cleanser that helps to cleanse the hair without stripping its natural oils. It is formulated with shea butter, known for its moisturizing properties, and other natural ingredients to nourish and hydrate the hair.



Key Features: This conditioning co-wash is sulfate-free and silicone-free, making it suitable for use on all hair types, especially natural hair. It helps to detangle the hair, reduce frizz, and improve manageability, while also promoting hair growth and overall hair health.



For whom: This product is ideal for individuals with natural hair who are looking for a gentle cleansing conditioner that will leave their hair feeling soft, moisturized, and healthy.



Pros: - Moisturizing formula - Helps to detangle hair - Improves manageability - Promotes hair growth - Gentle cleanser



Cons: - Some may find the consistency too thick - Not suitable for those looking for a traditional shampoo

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers a complete conditioning co-wash suitable for Indian hair types. IndiaRetailing
Brand Strength 20 18 Cantu is a well-known brand with a loyal customer base in India. Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Retail360
Competition 10 8 Facing moderate competition from other established hair care brands in India. BeautyLaunchpad
Use-case Advantage 5 5 Addresses the need for a convenient all-in-one hair care solution. VogueIndia
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing market, but faces pricing challenges.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers a complete conditioning co-wash suitable for Indian hair types.
    Sources: IndiaRetailing
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Cantu is a well-known brand with a loyal customer base in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established hair care brands in India.
    Sources: BeautyLaunchpad
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a convenient all-in-one hair care solution.
    Sources: VogueIndia
Summary
Strong brand and product fit in a growing market, but faces pricing challenges.

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Where to Buy

Nykaa
₹850.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹899.00
2-3 days · ⭐ 4.3/5
Buy
Health & Glow
₹900.00
N/A · ⭐ 4.0/5
-
NewU
₹850.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
850.00 2-4 days 4.2/5 Buy Now
Amazon India
899.00 2-3 days 4.3/5 Buy Now
Health & Glow
900.00 N/A 4.0/5 -
NewU
850.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.287.00 Rs.375.00

GO TO STORE GO TO STORE

Pantene Advanced Hairfall Solution, Hairfall Control Shampoo, Pack of 1, 340ML, Pink

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.287.00 Rs.375.00