CaliBar Protein Variety Pack - 6 Bars - 240g

The CaliBar Protein Bar Combo Pack includes six bars in a variety of flavors such as Almond Choco, Cookie Crunch, Banana Binge, Berry Almond, Roasted Coffee, and Choco Blueberry. Each bar is packed with protein and is perfect for a quick and healthy snack on the go.
Key Features of CaliBar Protein Bar Combo Pack include no added sugar, gluten-free, high in fiber, and a delicious taste that will satisfy your cravings. These bars are perfect for those who are looking for a convenient and nutritious snack option that will help keep them energized throughout the day.
This product is suitable for individuals who lead an active lifestyle and are looking for a healthy and convenient snack option. Whether you are at the gym, in the office, or on-the-go, these protein bars are a great way to refuel and stay satisfied.
Pros: - High in protein - No added sugar - Gluten-free - Delicious flavors - Convenient on-the-go snack option
Cons: - May be too sweet for some individuals - Contains allergens such as nuts - Price point may be higher than other protein bar options 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of flavors, no added sugar, gluten-free, high fiber - aligns with current health trends.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bar combos in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging brands in the protein bar market.	Nielsen
Use-case Advantage	5	5	Convenient on-the-go snack for fitness enthusiasts and health-conscious individuals.	HealthMag
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position CaliBar well in the growing Indian protein bar market.

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