Bournvita 5 Star Magic Nutrition Drink 750g Pouch - Chocolate Flavor

About Product: Bournvita 5 Star Magic is a delicious and nutritious chocolate malt drink that is loved by both kids and adults alike. It is enriched with essential vitamins and minerals to support overall growth and development.

Key Features: - Rich chocolate flavor - Enriched with vitamins and minerals - Provides essential nutrients for growth and development - Can be enjoyed hot or cold - Easy to prepare

For whom: Bournvita 5 Star Magic is suitable for children, teenagers, and adults who want to enjoy a tasty and nutritious chocolate malt drink. It can be consumed as a snack or a post-workout drink to refuel and recharge.

Pros: - Delicious chocolate flavor - Enriched with essential vitamins and minerals - Easy to prepare - Suitable for all ages - Can be enjoyed hot or cold

Cons: - May contain added sugar - Some people may prefer a different flavor or brand

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique blend of nutrition and flavor.	Retail360
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for nutrition drinks in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	PriceTrack
Competition	10	8	Facing moderate competition from other nutrition drink brands.	MarketWatch
Use-case Advantage	5	5	Addresses specific dietary needs of consumers.	HealthMag
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and unique nutrition offerings.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—