Bolt Mass Gainer: Supercharged with Phycocyanin, 25g Protein, 75g Carbs, 412 Calories for Muscle Gain - 2lb (907g) - Piedmont Chocolate

Key Features: - Supercharged with Phycocyanin for enhanced muscle growth - Contains 25g of protein, 75g of carbs, and 412 calories per serving - Comes in Piedmont Chocolate flavor - Designed specifically for individuals looking to build muscle mass

For whom: - Athletes and bodybuilders looking to increase their muscle mass - Individuals who struggle to consume enough calories and protein through their regular diet - Anyone looking for a convenient and tasty way to support their muscle growth goals

Pros: - High protein and calorie content for effective muscle building - Supercharged with Phycocyanin for additional benefits - Delicious Piedmont Chocolate flavor for satisfying taste - Easy to mix and enjoy as a post-workout shake

Cons: - May not be suitable for those with lactose or dairy allergies - Serving size may be too high for some individuals - Contains artificial ingredients that some users may prefer to avoid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced mix of protein, carbs, and calories suitable for muscle gain.	Gartner
Brand Strength	20	10	Established brand with loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other mass gainers with similar formulations.	Nielsen
Use-case Advantage	5	5	Tailored for muscle gain, meeting specific dietary needs of fitness enthusiasts.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced mass gainer with balanced nutrition for muscle gain in a growing Indian market.

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