Boldfit Yoga Mats For Women Yoga Mat For Men Exercise Mat For Home Gym Mat Anti Slip YogaMate Workout Mat YogaMat For Kids Yoga Mate Gym Mats

**About Product:**

Boldfit Yoga Mats are designed to provide a comfortable and supportive surface for various types of yoga and exercise routines. Made with high-quality materials, these mats are durable and long-lasting, making them ideal for home workouts or gym use.

**Key Features:**

- Anti-slip surface for stability during poses - Lightweight and easy to carry - Available in a variety of colors and designs - Easy to clean and maintain

**For whom:**

Boldfit Yoga Mats are suitable for women, men, and kids who practice yoga or do workouts at home or in a gym. Whether you are a beginner or an experienced yogi, these mats offer the support and comfort you need for a successful practice.

**Pros:**

- High-quality materials for durability - Anti-slip surface for stability - Easy to clean and maintain - Lightweight and portable

**Cons:**

- Some users may find the thickness of the mat too thin for certain poses - Limited color options for those looking for a specific design

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with diverse yoga needs in India.	NDTV, Times of India
Brand Strength	20	10	Boldfit known for quality fitness products in India.	The Hindu, Livemint
Category Momentum	20	15	Yoga mats gaining popularity in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in India.	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from established and new brands in India.	CNBC TV18, Business Today
Use-case Advantage	5	5	Addresses specific needs of different user groups in India.	India Today, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Boldfit Yoga Mats offer a well-rounded option for diverse yoga needs in the growing Indian market.

Factor	Rating (out of 5)	Notes
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