Boldfit Yoga Mats For Women and Men Exercise For Home Workout Gym Anti Slip EVA Material Yoga Mat 4Mm For Kids Gym Mats - Green

**Key Features:** This Boldfit Yoga Mat is made of high-quality anti-slip EVA material, providing a stable and comfortable surface for your yoga practice. The 4mm thickness offers cushioning and support for your joints while still allowing you to feel grounded during poses. The mat is lightweight and easy to carry, making it perfect for home workouts or gym sessions.

**For whom:** This yoga mat is suitable for both women and men of all levels, from beginners to advanced practitioners. It is also great for kids who want to practice yoga or other exercises at home or in the gym.

**Pros:** - Anti-slip surface for stability during poses - 4mm thickness for cushioning and support - Lightweight and easy to carry - Suitable for all levels and ages

**Cons:** - Some users may prefer a thicker mat for extra cushioning - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	4mm thickness and anti-slip feature align well with consumer preferences for yoga mats	India Today, Times of India
Brand Strength	20	10	Boldfit known for quality fitness products in the Indian market	The Hindu, Livemint
Category Momentum	20	15	Yoga mats gaining popularity due to increased focus on health and fitness	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar yoga mats in the market	Business Today, CNBC
Competition	10	6	Facing competition from other established yoga mat brands offering similar features	India TV, NDTV
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience	The Economic Times, Financial Express
Final Market Score	100	66/100 (3.30/5)	Boldfit Yoga Mats offer a well-rounded option in the competitive Indian yoga mat market.

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