Boldfit Yoga Mat for Women & Men Anti-Slip Exercise Mat for Home Workout, Gym & Yoga ? Durable, Lightweight & Sweat-Resistant

About Product: The Boldfit Yoga Mat is designed for both women and men who are looking for a high-quality, anti-slip exercise mat for their home workouts, gym sessions, and yoga practices. Key Features: - Durable construction that can withstand daily use - Lightweight design for easy portability - Sweat-resistant material to keep you dry and comfortable during workouts For whom: This yoga mat is perfect for individuals of all fitness levels who want to enhance their workout experience with a reliable and comfortable mat. Pros & Cons: Pros: - Anti-slip surface for added stability during poses - Easy to clean and maintain - Comes in a variety of stylish colors Cons: - May be too thin for some users who prefer more cushioning - Slight rubber smell initially, but it fades with use and airing out

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Anti-slip, sweat-resistant, and durable features align with consumer needs.	Livemint, Hindu
Brand Strength	20	18	Boldfit is a recognized brand in the Indian fitness market.	TOI, Business Standard
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar quality mats in the market.	ET, Business Today
Competition	10	8	Facing competition from other established yoga mat brands in India.	Mint, TOI
Use-case Advantage	5	5	Versatile for various exercises, suitable for both men and women.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Boldfit Yoga Mat offers a strong value proposition in the growing Indian fitness market.

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