Boldfit Natural Rubber Resistance Premium Bands for Workout Dual Color Premium Heavy Resistance Band for Stretching, Pull Ups, Home Exercise Resistance Band for Gym - Blue (5-10kg Resistance)

**Key Features:** - Made of natural rubber for premium quality and durability - Dual color design for easy identification of resistance level - Heavy resistance band for stretching, pull ups, and home exercise - Suitable for gym workouts and training sessions

**For whom:** - Fitness enthusiasts - Gym-goers - Athletes - People looking to improve their strength and flexibility

**Pros:** - High-quality natural rubber material - Dual color design for easy identification - Heavy resistance for intense workouts - Versatile for stretching, pull ups, and home exercises - Suitable for gym and home use

**Cons:** - May be too intense for beginners - Limited resistance range compared to other bands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile resistance levels suitable for various exercises	Livemint, Business Standard
Brand Strength	20	10	Established brand reputation in fitness accessories	TOI, Hindu
Category Momentum	20	15	Growing demand for home workout equipment in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar premium bands in the market	Business Today, Moneycontrol
Competition	10	6	Facing competition from both local and international brands offering similar products	TOI, Business Standard
Use-case Advantage	5	5	Addresses the need for heavy resistance bands for advanced users	Mint, ET
Final Market Score	100	66/100 (3.30/5)	Premium heavy resistance band with versatile features positioned well in growing Indian fitness market.

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