Boldfit Purple Latex Resistance Band - Heavy Duty Stretching and Pull Up Band for Home Gym Workout - Suitable for Men and Women - 30-45 kg Resistance

About the Product: The Boldfit Heavy Resistance Band is a versatile exercise tool that can be used for stretching, pull up exercises, and various other workouts. It is designed to provide resistance for effective muscle activation and strength training. Key Features: - Made of durable and high-quality latex material - Available in purple color with resistances of 30-45 kg - Suitable for use in home gyms and outdoor workouts - Can be used by both men and women for a wide range of exercises For Whom: The Boldfit Heavy Resistance Band is ideal for fitness enthusiasts, athletes, and anyone looking to improve their strength and flexibility. It is suitable for beginners as well as advanced users who want to take their workouts to the next level. Pros: - Versatile tool for a variety of exercises - Durable and long-lasting material - Portable and easy to carry for on-the-go workouts - Helps in increasing muscle strength and flexibility Cons: - May feel too tight for some users initially - May require some practice to master certain exercises - Users may need to gradually increase resistance levels as they get stronger

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable resistance range for both men and women	Livemint, Business Standard
Brand Strength	20	15	Boldfit is a recognized brand in the fitness equipment segment	TOI, YourStory
Category Momentum	20	10	Growing demand for home workout equipment in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	ET, YourStory
Competition	10	6	Facing competition from other established fitness bands in the market	Livemint, TOI
Use-case Advantage	5	5	Versatile band suitable for various home gym exercises	Business Standard
Final Market Score	100	66/100 (3.30/5)	Boldfit Purple Latex Resistance Band is well-positioned in the growing Indian home workout equipment market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—