Boldfit Double Spring Tummy Trimmer Men and Women for Abs Workout Stomach Exercise Machine for Women and Men Exercise in Gym, Home for Abdominal, Belly Exercise Waist Trimmer, Black

**Key Features:** - Double spring design for added resistance - Foam handles for comfortable grip - Suitable for both men and women - Compact and portable for use at home or in the gym

**For whom:** - Men and women looking to strengthen their core and tone their abs - Individuals wanting to improve their overall fitness levels - Fitness enthusiasts of all levels

**Pros:** - Easy to use and compact for on-the-go workouts - Adjustable resistance levels for customized workouts - Helps tone and strengthen abdominal muscles - Suitable for all fitness levels

**Cons:** - May not provide enough resistance for advanced users - Some users may find the spring tension too strong initially - Limited range of motion compared to other ab workout equipment

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile workout options suitable for both men and women.	The Hindu, India Today
Brand Strength	20	18	Boldfit is a recognized brand in the Indian fitness market.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Insider, Financial Express
Competition	10	8	Facing competition from other established fitness equipment brands.	CNBC TV18, NDTV
Use-case Advantage	5	5	Addresses the specific need for abdominal and waist exercises.	The Times of India
Final Market Score	100	76/100 (3.80/5)	Boldfit Tummy Trimmer offers a well-rounded fitness solution for Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—