Biotique Ocean Kelp Anti Hairfall Shampoo - Intensive Hair Growth Therapy with Shine-Boosting Botanical Extracts - 180ml

The Biotique Ocean Kelp Anti Hairfall Shampoo is a powerful hair growth therapy that helps reduce hair fall and maintain shine. It is made with 100% botanical extracts, making it suitable for all hair types.

Key Features: - Anti hairfall formula - Intensive hair growth therapy - Contains ocean kelp extracts - Maintains shine - Suitable for all hair types

For whom: This shampoo is ideal for individuals looking to strengthen their hair, reduce hair fall, and promote healthy hair growth. It is suitable for all hair types, including oily, dry, and combination hair.

Pros: - 100% botanical extracts - Effective in reducing hair fall - Maintains shine and promotes hair growth - Suitable for all hair types

Cons: - Some users may find the scent overpowering - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers key ingredients for hair growth and shine.	Gartner
Brand Strength	20	15	Biotique is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for natural haircare products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing competition from other natural hair fall shampoos.	Nielsen
Use-case Advantage	5	5	Addresses common hair fall issues faced by Indian consumers.	Statista
Final Market Score	100	56/100 (2.80/5)	Competitively priced natural hair fall shampoo with growth benefits.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—