Biotique Creamy Coconut Deep Nourishing Body Lotion for Extra Dry Skin - Heals, Repairs, and Soothes the Skin | Moisturizing and Skin-Humidifying Formula with 100% Botanical Extracts | Suitable for All Skin Types | 180ml

This Biotique Creamy Coconut Deep Nourish Body lotion is specially formulated for extra dry skin. It deeply nourishes, heals, repairs, and soothes the skin, leaving it feeling moisturized and hydrated. Made with 100% botanical extracts, this lotion is suitable for all skin types and is free from harmful chemicals.

Key Features: - Deeply nourishes and moisturizes extra dry skin - Helps in healing and repairing damaged skin - Soothes and hydrates the skin - Made with 100% botanical extracts - Suitable for all skin types - Free from harmful chemicals

For Whom: This body lotion is perfect for those with extra dry skin looking for a deeply nourishing and hydrating solution. It is suitable for all skin types, making it a versatile option for anyone seeking a natural and effective skincare product.

Pros: - Moisturizes and hydrates skin effectively - Helps in healing and repairing damaged skin - Suitable for all skin types - Made with 100% botanical extracts

Cons: - The scent of coconut may be overpowering for some individuals who are sensitive to strong fragrances.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in coconut extracts suitable for extra dry skin, aligns with Indian consumer needs.	Euromonitor
Brand Strength	20	18	Established brand known for botanical extracts and skin-friendly products.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from both international and local brands offering similar products.	Kantar
Use-case Advantage	5	5	Addresses the common issue of dry skin in Indian climate effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural body lotion for extra dry skin in a competitive Indian market.

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