Biotique Bio Henna Leaf Fresh Texture Shampoo and Conditioner 650ml - Natural Hair Care Solution

This product is a natural shampoo and conditioner combo that is infused with henna leaf extracts. Henna is known for its conditioning properties and ability to strengthen hair strands.

Key Features: - Formulated with 100% natural ingredients - Helps to promote hair growth and repair damaged hair - Adds shine and volume to the hair - Suitable for all hair types

For whom: This product is ideal for those looking for a natural and effective shampoo and conditioner to improve the overall health of their hair. It is suitable for all hair types, including dry, damaged, and color-treated hair.

Pros: - Natural ingredients - Helps with hair growth and repair - Adds shine and volume - Suitable for all hair types

Cons: - Some may find the smell of henna leaf extracts to be strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 650ml provides value for money to Indian consumers.	AC Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for natural products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from other established natural hair care brands.	GfK
Use-case Advantage	5	3	Offers combined shampoo and conditioner solution for convenience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural hair care segment.

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