Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg
Smart Rank ⓘ
67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the authentic taste of home-made tea with Cafe DESIRE's Instant Tea Premix, featuring a delightful cardamom flavor.
- Convenient 3 in 1 premix chai includes tea, sugar, and milk powder, making preparation quick and hassle-free.
- Ideal for offices, homes, cafes, and restaurants, this 1 kg pack is perfect for serving delicious tea to many.
- Compatible with all coffee vending machines, this premix offers versatility for any setting, ensuring a great cup every time.
Market-Based Score (India)
66/100 (3.30/5)
Decent Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4★ | 351 |
Total / Avg | 4.00★ | 351 |
Consensus:
4.00★ from 351 total reviews
Key Features
Category | Instant Tea Premix |
---|---|
Flavor | Cardamom |
Type | 3 in 1 Premix Chai |
Pack Size | 1 Kg |
Preparation | Manually for coffee vending machines |
Ideal For | Offices, homes, cafes, restaurants |
Pros | Convenient, authentic taste, suitable for commercial use |
Cons | Strong cardamom flavor, not suitable for plain tea lovers |
Details
Key Features: - Instant tea premix with cardamom flavor - 3 in 1 premix chai (tea, sugar, milk powder) - Can be manually prepared for all coffee vending machines - Comes in a 1 kg pack
For whom: Ideal for offices, homes, cafes, and restaurants looking for a quick and convenient way to prepare a delicious cup of tea.
Pros: - Convenient and easy to prepare - Authentic taste of home-made tea - Can be used in all coffee vending machines - Comes in a large 1 kg pack, suitable for commercial use
Cons: - Some may find the cardamom flavor too strong - May not be suitable for those who prefer plain tea without added flavors.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | 3 in 1 premix and compatibility with vending machines cater well to consumer needs. | Consumer Reports, Retail Insights |
Brand Strength | 20 | 10 | Cafe DESIRE is recognized but not a market leader in the instant tea category. | Brand Equity, Market Research |
Category Momentum | 20 | 15 | The instant tea segment is growing rapidly in India due to convenience and taste. | Nielsen, Mintel |
Price Positioning | 20 | 12 | Pricing is competitive but slightly higher than some local brands in the market. | Market Watch, Economic Times |
Competition | 10 | 7 | Strong competition from established brands in the instant tea market affects positioning. | Market Share Reports, Business Standard |
Use-case Advantage | 5 | 4 | Ideal for quick preparation, but limited to specific use cases like vending machines. | Industry Analysis, Trade Journals |
Final Market Score | 100 | 66/100 (3.30/5) | Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: 3 in 1 premix and compatibility with vending machines cater well to consumer needs.Sources: Consumer Reports, Retail Insights -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Cafe DESIRE is recognized but not a market leader in the instant tea category.Sources: Brand Equity, Market Research -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The instant tea segment is growing rapidly in India due to convenience and taste.Sources: Nielsen, Mintel -
Price Positioning 12/20
Weight: 20Contribution: 12Rationale: Pricing is competitive but slightly higher than some local brands in the market.Sources: Market Watch, Economic Times -
Competition 7/10
Weight: 10Contribution: 7Rationale: Strong competition from established brands in the instant tea market affects positioning.Sources: Market Share Reports, Business Standard -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for quick preparation, but limited to specific use cases like vending machines.Sources: Industry Analysis, Trade Journals
Summary
Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market.
Quick Compare

Rs.609.00
⭐ Reviews Summary
✅ What Users Love
- Convenient 3-in-1 premix for quick preparation.
- Rich cardamom flavor reminiscent of homemade chai.
- Compatible with various coffee vending machines.
⚠️ What to Watch
- Some users find it overly sweet.
- Limited flavor options beyond cardamom.
- Packaging may not be resealable, affecting freshness.

Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Effective in promoting liver detoxification.
- Pleasant ginger flavor that many users enjoy.
- Convenient packaging with 30 tea bags for a month-long supply.
⚠️ What to Watch
- Some users report no noticeable effects on liver health.
- Taste may be too strong for those not fond of ginger.
- Price point considered high for a month’s supply by some buyers.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Effective hydration and electrolyte replenishment.
- Caffeine boost enhances energy during workouts.
- Convenient capsule form for easy consumption.
⚠️ What to Watch
- Some users experience stomach discomfort.
- Taste may not be appealing to everyone.
- Limited effectiveness for prolonged endurance activities.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg Estimated Delivery: 2-3 days
In Stock
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Rs.592.00 Rs.609.00 COD
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Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg Estimated Delivery: 2-3 days
In Stock
COD
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