Behind The Head Headphones, itayak Bluetooth 5.0 Neckband Around Head Headphones Lightweight Small Foldable Wireless Sports Sweatproof Headset with Microphone, TF Card Slot & Carrying Case (Black)

Key Features: - Bluetooth 5.0 technology for seamless wireless connectivity - Lightweight and foldable design for easy portability - Sweatproof construction makes it ideal for sports and workouts - Built-in microphone for hands-free calls - TF card slot for music playback without a phone - Comes with a carrying case for convenient storage and transportation

For whom: These behind the head headphones are perfect for those who lead an active lifestyle and need a durable and reliable headset for their workouts. The sweatproof design and comfortable fit make them a great choice for gym-goers, runners, and outdoor enthusiasts.

Pros: - Lightweight and foldable design for easy portability - Bluetooth 5.0 technology for seamless wireless connectivity - Sweatproof construction for durability during workouts - Built-in microphone for hands-free calls - TF card slot for music playback without a phone - Includes a carrying case for convenient storage and transportation

Cons: - May not fit all head sizes comfortably - Some users may find the neckband style uncomfortable for extended wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like sweatproof design and TF card slot, aligning with market trends	Canalys
Brand Strength	20	10	Established brand presence in audio accessories segment	GFK
Category Momentum	20	15	Growing demand for wireless sports headphones in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar models in the market	TechRadar
Competition	10	6	Facing moderate competition from other established brands in the segment	GFK
Use-case Advantage	5	5	Caters to active lifestyle users seeking convenience and portability	—
Final Market Score	100	66/100 (3.30/5)	Competitively priced sports headphones with key features for active users.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—