Bed Head Tigi Urban Anti Dotes Recovery 2 conditioner 200 ml

Bed Head Tigi Urban Anti Dotes Recovery 2 conditioner 200 ml

The TIGI Bed Head Urban Anti Dotes Recovery 2 Conditioner is a nourishing conditioner designed to help repair damage and restore strength to dry, damaged hair.

Key Features:
1. Infused with turbo hydration molecules to boost softness and shine.
2. Helps to strengthen and repair damaged hair.
3. Contains a conditioning and detangling agent to make hair more manageable.
For whom:
This conditioner is perfect for those with dry, damaged, or color-treated hair in need of repair and hydration.

Pros:
1. Restores moisture and strength to damaged hair.
2. Leaves hair feeling soft, smooth, and manageable.
3. Helps to protect hair from future damage.

Cons:
1. Some users may find the scent too strong.
2. May not be suitable for those with oily hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers specific benefits for damaged hair repair.	Vogue
Brand Strength	20	18	TIGI Bed Head is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other popular conditioner brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses a common need for hair conditioning in urban Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the Indian conditioner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—