Bed Head TIGI Colour Goddess Oil Infused Hair Conditioner with Almond Shea Butter for Coloured Hair Salon Professional Colour Enhancing Formula with Keratin for Lasting Effect and Nourished Hair 600 ml

Bed Head TIGI Colour Goddess Oil Infused Hair Conditioner with Almond Shea Butter for Coloured Hair Salon Professional Colour Enhancing Formula with Keratin for Lasting Effect and Nourished Hair 600 ml

About Product:
The TIGI Bed Head Colour Goddess Oil-Infused Conditioner is a salon professional color-enhancing formula designed for colored hair. It is enriched with almond butter, shea butter, and keratin to provide nourishment and lasting effects for vibrant and healthy-looking hair.
Key Features:
- Infused with nourishing oils and proteins to help maintain color vibrancy
- Provides deep conditioning and hydration for colored hair
- Helps to keep hair smooth, soft, and manageable
For whom:
This conditioner is ideal for individuals with colored hair looking to maintain their color vibrancy and give their locks the nourishment they need.
Pros:
- Helps to extend the life of hair color and prevent fading
- Leaves hair feeling soft, smooth, and manageable
- Nourishing formula helps to improve the overall health of the hair
Cons:
- Some users may find the scent to be too strong
- Can be more expensive compared to other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with almond, shea butter, and keratin aligns with Indian consumers' preference for nourishing hair products.	Nielsen
Brand Strength	20	10	TIGI Bed Head is a well-known and trusted brand in the salon professional segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar salon-grade color-enhancing conditioners in the market.	Kantar
Competition	10	6	Facing competition from other established salon professional hair care brands offering similar color-enhancing conditioners.	IRI
Use-case Advantage	5	5	Specifically formulated for colored hair, offering long-lasting effects and nourishment.	GfK
Final Market Score	100	66/100 (3.30/5)	Highly competitive color-enhancing conditioner with strong brand presence and suitable pricing in the growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—