Beco Eco Napkins - 300 Pulls Biodegradable - 3 Packs

Key Features: - Made from sustainable bamboo material - Each pack contains 100 pulls of 1-ply tissue paper - Biodegradable and eco-friendly - Ideal for serving napkins for parties, events, or everyday use

For whom: - Eco-conscious consumers who are looking for sustainable alternatives to traditional paper napkins - Party hosts and event planners who want to provide eco-friendly options for their guests - Families looking to reduce their environmental impact by using biodegradable products

Pros: - Environmentally friendly - Strong and durable - Convenient packaging for easy dispensing

Cons: - May be more expensive than traditional paper napkins - 1-ply may not be as absorbent as 2-ply or thicker napkins

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bamboo material and biodegradability align with current consumer preferences.	ET, Mint
Brand Strength	20	10	Beco is a recognized brand in the eco-friendly products segment.	TOI, Hindu
Category Momentum	20	15	Growing demand for eco-friendly products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar eco-friendly napkin products.	ET, Hindu
Competition	10	6	Facing competition from other eco-friendly napkin brands in the market.	Mint, ET
Use-case Advantage	5	5	Convenient pack size for households and events.	TOI
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Beco Bamboo Serving Napkins in the eco-friendly segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—