Essence I Love Extreme Crazy Volume Mascara 12ml 73908

0 reviews

Smart Rank ⓘ 84/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve intense volume with just a few swipes
Long-lasting formula for all-day wear
Extra large brush for easy application
Perfect for big, bold lashes on special occasions

Market-Based Score (India)

81/100 (4.05/5)

Good value

Strong market fit and competitive positioning for the mascara in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	22,319
Total / Avg	4.40★	22,319

Consensus: 4.40★ from 22,319 total reviews

Rs.270.00 Rs.270.00

Best price from

Amazon.in

Key Features

Category	Mascara
Volume	12ml
Color	Intense Black
Formula	Ultra Volumizing
Brush	Large
Clumping	No
Smudging	No
Waterproof	No

Details

Essence I Love Extreme Crazy Volume Mascara 12ml 73908

The Essence I Love Extreme Crazy Volume Mascara is a popular beauty product designed to give your lashes a dramatic and voluminous look. With its intense black color, this mascara is perfect for those looking to make a statement with their eye makeup.

Key features of this mascara include its ultra volumizing formula, which coats each lash with a deep black color and adds incredible volume without clumping or smudging. The large brush helps to evenly distribute the product for a full and bold lash look.

This mascara is ideal for anyone who wants to enhance their natural lashes and achieve a bold and dramatic eye makeup look. Whether you have short, thin lashes or just want to add extra volume to your makeup routine, this mascara is a great option.

Pros: - Intense black color - Adds incredible volume to lashes - Large brush for easy application - Does not clump or smudge

Cons: - May be too dramatic for some people - Not waterproof - May require multiple coats for desired effect

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitive pricing compared to similar products in India.	Retail360, Business Standard
Competition	10	10	Facing moderate competition from established brands in India.	India Retailing, Business Today
Use-case Advantage	5	3	Addresses specific needs of Indian consumers effectively.	Femina
Final Market Score	100	81/100 (4.05/5)	Strong market fit and competitive positioning for the mascara in India.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumer preferences.

Sources: Vogue, Elle
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and loyalty in India.

Sources: Brand Equity, Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for mascaras in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitive pricing compared to similar products in India.

Sources: Retail360, Business Standard
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from established brands in India.

Sources: India Retailing, Business Today
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses specific needs of Indian consumers effectively.

Sources: Femina

Summary

Strong market fit and competitive positioning for the mascara in India.

Quick Compare

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✅ What Users Love

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May clump easily
Difficult to remove
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Where to Buy

Nykaa

₹349.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹399.00

2-3 days · ⭐ 4.1/5

Buy

Flipkart

₹375.00

3-5 days · ⭐ 4.3/5

Buy

Shoppers Stop

₹399.00

N/A · ⭐ 4.0/5

Health & Glow

₹349.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	349.00	2-4 days	4.2/5	Buy Now
Amazon India	399.00	2-3 days	4.1/5	Buy Now
Flipkart	375.00	3-5 days	4.3/5	Buy Now
Shoppers Stop	399.00	N/A	4.0/5	-
Health & Glow	349.00	N/A	4.2/5	-

Price Comparison

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