Kaya Brightening Beads Face Wash 100ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve glowing, even skin tone with this dermatologist-developed face wash.
  • Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits.
  • Gentle exfoliation with brightening beads for smoother, healthier skin.
  • Suitable for all skin types; ideal for those seeking brighter, more even skin.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.
Rs.1,099.00 Rs.1,198.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Model B01MYZ7S50
Price 390.0000
Key Ingredients AHA, Niacinamide, Vitamin E
Benefits Exfoliates, Brightens, Evens Skin Tone, Hydrates
Skin Type All Skin Types
Pros Dermatologist developed, Gentle exfoliation
Cons Not suitable for extremely sensitive skin, Beads may be harsh for daily use
Details
About Product: Kaya Brightening Beads Face Wash is a dermatologist developed daily exfoliating cleanser that helps in achieving a glowing and even skin tone. With over 22 years of expertise, Kaya has formulated this face wash to suit all skin types.

Key Features: This face wash contains AHA, Niacinamide, and Vitamin E which work together to exfoliate the skin, brighten and even out the skin tone, and keep the skin hydrated. The brightening beads in the formula provide gentle exfoliation for smoother and healthier-looking skin.

For whom: This face wash is suitable for all skin types, making it a great option for anyone looking to achieve a brighter and more even skin tone. It is especially beneficial for those looking to add a daily exfoliation step to their skincare routine.

Pros: - Dermatologist developed formula - Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits - Provides gentle exfoliation for smoother skin - Suitable for all skin types

Cons: - May not be suitable for extremely sensitive skin - Some users may find the exfoliating beads too harsh for daily use.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains popular ingredients like AHA, Niacinamide, and Vitamin E Vogue
Brand Strength 20 15 Kaya is a well-known dermatologist-developed brand in India Brand Equity
Category Momentum 20 10 Growing demand for brightening face washes in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar brightening face washes Retail360
Competition 10 6 Facing competition from other established brightening face wash brands Cosmopolitan
Use-case Advantage 5 5 Offers daily exfoliation for even skin tone, meeting consumer needs Elle
Final Market Score 100 66/100 (3.30/5) Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains popular ingredients like AHA, Niacinamide, and Vitamin E
    Sources: Vogue
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Kaya is a well-known dermatologist-developed brand in India
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for brightening face washes in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar brightening face washes
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established brightening face wash brands
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers daily exfoliation for even skin tone, meeting consumer needs
    Sources: Elle
Summary
Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.

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Where to Buy

Nykaa
₹450.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹499.00
2-3 days · ⭐ 4.3/5
Buy
Kaya Clinic
₹550.00
N/A · ⭐ 4.5/5
-
Health & Glow
₹480.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
450.00 2-4 days 4.2/5 Buy Now
Amazon India
499.00 2-3 days 4.3/5 Buy Now
Kaya Clinic
550.00 N/A 4.5/5 -
Health & Glow
480.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,099.00 Rs.1,198.00

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Best price
Rs.1,099.00 Rs.1,198.00