Kaya Brightening Beads Face Wash 100ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve glowing, even skin tone with this dermatologist-developed face wash.
- Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits.
- Gentle exfoliation with brightening beads for smoother, healthier skin.
- Suitable for all skin types; ideal for those seeking brighter, more even skin.
Market-Based Score (India)
66/100 (3.30/5)
Decent Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.
Key Features
Category | Face Wash |
---|---|
Model | B01MYZ7S50 |
Price | 390.0000 |
Key Ingredients | AHA, Niacinamide, Vitamin E |
Benefits | Exfoliates, Brightens, Evens Skin Tone, Hydrates |
Skin Type | All Skin Types |
Pros | Dermatologist developed, Gentle exfoliation |
Cons | Not suitable for extremely sensitive skin, Beads may be harsh for daily use |
Details
About Product:
Kaya Brightening Beads Face Wash is a dermatologist developed daily exfoliating cleanser that helps in achieving a glowing and even skin tone. With over 22 years of expertise, Kaya has formulated this face wash to suit all skin types.
Key Features: This face wash contains AHA, Niacinamide, and Vitamin E which work together to exfoliate the skin, brighten and even out the skin tone, and keep the skin hydrated. The brightening beads in the formula provide gentle exfoliation for smoother and healthier-looking skin.
For whom: This face wash is suitable for all skin types, making it a great option for anyone looking to achieve a brighter and more even skin tone. It is especially beneficial for those looking to add a daily exfoliation step to their skincare routine.
Pros: - Dermatologist developed formula - Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits - Provides gentle exfoliation for smoother skin - Suitable for all skin types
Cons: - May not be suitable for extremely sensitive skin - Some users may find the exfoliating beads too harsh for daily use.
Key Features: This face wash contains AHA, Niacinamide, and Vitamin E which work together to exfoliate the skin, brighten and even out the skin tone, and keep the skin hydrated. The brightening beads in the formula provide gentle exfoliation for smoother and healthier-looking skin.
For whom: This face wash is suitable for all skin types, making it a great option for anyone looking to achieve a brighter and more even skin tone. It is especially beneficial for those looking to add a daily exfoliation step to their skincare routine.
Pros: - Dermatologist developed formula - Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits - Provides gentle exfoliation for smoother skin - Suitable for all skin types
Cons: - May not be suitable for extremely sensitive skin - Some users may find the exfoliating beads too harsh for daily use.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Contains popular ingredients like AHA, Niacinamide, and Vitamin E | Vogue |
Brand Strength | 20 | 15 | Kaya is a well-known dermatologist-developed brand in India | Brand Equity |
Category Momentum | 20 | 10 | Growing demand for brightening face washes in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar brightening face washes | Retail360 |
Competition | 10 | 6 | Facing competition from other established brightening face wash brands | Cosmopolitan |
Use-case Advantage | 5 | 5 | Offers daily exfoliation for even skin tone, meeting consumer needs | Elle |
Final Market Score | 100 | 66/100 (3.30/5) | Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Contains popular ingredients like AHA, Niacinamide, and Vitamin ESources: Vogue -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Kaya is a well-known dermatologist-developed brand in IndiaSources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for brightening face washes in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar brightening face washesSources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established brightening face wash brandsSources: Cosmopolitan -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers daily exfoliation for even skin tone, meeting consumer needsSources: Elle
Summary
Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.
Quick Compare

Rs.390.00
⭐ Reviews Summary
✅ What Users Love
- Effective in brightening skin tone
- Gentle exfoliation with AHA
- Dermatologist developed for quality assurance
⚠️ What to Watch
- Strong fragrance may be overpowering for some
- Small size for the price
- May cause dryness for sensitive skin types

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients with no added sugar.
- Convenient and quick preparation for busy parents.
- Pleasant taste that appeals to children.
⚠️ What to Watch
- Some users find the texture too gritty.
- Limited flavor variety may not appeal to all kids.
- Higher price point compared to other cereals.

Rs.2,499.00
⭐ Reviews Summary
✅ What Users Love
- Effective muscle building performance
- Good value with 133 servings
- Unflavored for versatile use
⚠️ What to Watch
- Some users experienced digestive issues
- Mixability could be improved
- Taste may not be pleasant for some
Where to Buy
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