Slurrp Farm Date Sweetened Instant Cereal 50ml

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Healthy breakfast or snack option with no added sugar, sweetened with date powder
  • Quick and easy to prepare, perfect for busy mornings or on-the-go snacks
  • Good source of nutrients from ragi, rice, and banana for a balanced meal
  • Ideal for parents seeking a convenient and nutritious meal for their children

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the growing market for healthy instant cereals in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,796
Total / Avg 4.20★ 1,796
Consensus: 4.20★ from 1,796 total reviews
Rs.349.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Cereal
Ingredients Ragi, Rice, Banana, Date Powder
Sugar No Added Sugar
Preparation Quick and Easy
Nutrients Good Source from Ragi, Rice, and Banana
Target Audience Kids and Adults
Pros Natural Sweetness, Easy to Prepare
Cons Mild Flavor of Date Powder
Details
- This product is an instant cereal made with a blend of ragi, rice, and banana, mildly sweetened with date powder. It does not contain any added sugar, making it a healthier option for breakfast or snacks.
- Key features of this product include being quick and easy to prepare, perfect for busy mornings or on-the-go snacks. It is also a good source of nutrients from ragi, rice, and banana, providing a balanced meal option for both kids and adults.
- This instant cereal is suitable for individuals looking for a convenient and nutritious breakfast or snack option. It is especially ideal for parents looking to provide a wholesome meal for their children without compromising on taste.
- Pros: No added sugar, made with natural date powder for sweetness, easy to prepare, good source of nutrients from ragi, rice, and banana.
- Cons: Some may find the flavor of date powder too mild, especially if accustomed to sweeter cereals.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Balanced mix of ragi, rice, banana, and milk appeals to health-conscious consumers seeking convenience. Gartner, Nielsen
Brand Strength 20 10 Established brand with positive reputation among health-conscious consumers. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for healthy instant cereals in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI, Forbes
Competition 10 6 Facing moderate competition from other brands offering similar instant cereal products. Statista, Euromonitor
Use-case Advantage 5 5 Addresses the need for a quick, nutritious breakfast option for busy individuals. Statista
Final Market Score 100 66/100 (3.30/5) Well-positioned in the growing market for healthy instant cereals in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Balanced mix of ragi, rice, banana, and milk appeals to health-conscious consumers seeking convenience.
    Sources: Gartner, Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation among health-conscious consumers.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy instant cereals in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI, Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other brands offering similar instant cereal products.
    Sources: Statista, Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a quick, nutritious breakfast option for busy individuals.
    Sources: Statista
Summary
Well-positioned in the growing market for healthy instant cereals in India.

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Price Comparison

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Rs.349.00 Rs.349.00

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Slurrp Farm Mildly Sweetened with Date Powder No Added Sugar Instant Cereal Ragi Rice and Banana with Milk

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Rs.349.00 Rs.349.00