House Of Makeup Matte Concealer for Dark Circles Pigmentation Non Crease Non Cakey Long Wear Waterproof Sweat proof Full Coverage Concealer for Oily Skin For Face Makeup 6 ML M01 Medium Skin Tone

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Cover dark circles & pigmentation with non-crease formula for long-lasting wear
  • Waterproof & sweat-proof coverage ideal for oily skin types
  • Convenient 6 ML size for travel & touch-ups, Medium Skin Tone shade for variety
  • Versatile product perfect for special events or everyday makeup enhancement

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively positioned concealer with strong brand backing and suitable features for Indian market.
Rs.619.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Model B0C7VWD7LJ
Price 699.0000
Size 6 ML
Shade M01 Medium Skin Tone
Coverage Full Coverage
Formula Non-Crease, Waterproof, Sweatproof
Skin Type Oily Skin
Pros Long-Wear, Ideal for Hot Conditions
Cons Limited Shade Range, Small Size
Details

House Of Makeup Matte Concealer for Dark Circles Pigmentation Non Crease Non Cakey Long Wear Waterproof Sweat proof Full Coverage Concealer for Oily Skin For Face Makeup 6 ML M01 Medium Skin Tone

The House Of Makeup Matte Concealer is a high-quality product designed specifically for those looking to cover dark circles and pigmentation on their skin. With its non-crease and non-cakey formula, this concealer provides a long-lasting, waterproof, and sweat-proof coverage that lasts throughout the day.

Key features of this concealer include its full coverage formula that is perfect for oily skin types, making it an ideal choice for those looking to achieve a flawless base for their makeup. The 6 ML size makes it convenient for travel and touch-ups on the go, while the Medium Skin Tone shade (M01) ensures a perfect match for a variety of skin tones.

This concealer is suitable for anyone looking to conceal imperfections such as dark circles, pigmentation, and blemishes on their skin. Whether you're getting ready for a special event or just want to enhance your everyday makeup look, this concealer is a versatile product that can meet your needs.

Pros of the House Of Makeup Matte Concealer include its full coverage, long-wear formula that stays in place all day without creasing or caking. It is also waterproof and sweat-proof, making it ideal for all-day wear, even in hot and humid conditions.

Cons of this product may include the limited shade range available, as well as the need for touch-ups throughout the day for those with particularly oily skin. Additionally, some users may find the 6 ML size to be smaller than expected for the price.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-wear, waterproof, and sweatproof formula suitable for oily skin. Cosmetics Business
Brand Strength 20 18 Established brand with good reputation in cosmetics. Brandwatch
Category Momentum 20 15 Growing demand for concealers in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 8 Facing moderate competition from established and emerging brands. Forbes
Use-case Advantage 5 5 Addresses specific needs of covering dark circles and pigmentation effectively. Vogue
Final Market Score 100 76/100 (3.80/5) Competitively positioned concealer with strong brand backing and suitable features for Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-wear, waterproof, and sweatproof formula suitable for oily skin.
    Sources: Cosmetics Business
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with good reputation in cosmetics.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for concealers in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging brands.
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of covering dark circles and pigmentation effectively.
    Sources: Vogue
Summary
Competitively positioned concealer with strong brand backing and suitable features for Indian market.

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Where to Buy

Nykaa
₹950.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹999.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹1050.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹990.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
950.00 2-4 days 4.2/5 Buy Now
Amazon India
999.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
1050.00 N/A 4.0/5 -
Health & Glow
990.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.619.00 Rs.699.00

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House Of Makeup Matte Concealer for Dark Circles Pigmentation Non Crease Non Cakey Long Wear Waterproof Sweat proof Full Coverage Concealer for Oily Skin For Face Makeup 6 ML M01 Medium Skin Tone

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Rs.619.00 Rs.699.00