Himalaya Pure Expression Kajal Black Matte Finish 0 30g
Smart Rank ⓘ
76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intense black color for defining eyes and creating a bold look
- Long-lasting formula ensures your eyes stay defined all day
- Matte finish that looks great on all skin tones
- Easy to apply kajal perfect for enhancing eyes and creating a dramatic look
Market-Based Score (India)
76/100 (3.80/5)
Good value Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 2,695 |
Total / Avg | 3.80★ | 2,695 |
Consensus:
3.80★ from 2,695 total reviews
Key Features
Category | Kajal |
---|---|
Finish | Matte |
Weight | 0.30g |
Ingredients | Natural |
Chemical Free | Yes |
Long-lasting | Yes |
Daily Wear | Yes |
Details
Himalaya Pure Expression Kajal Black Matte Finish 0 30g
The Himalaya Pure Expression Kajal in Black is a high-quality kajal that provides a matte finish for long-lasting wear. It is made with natural ingredients and does not contain harmful chemicals, making it safe for everyday use.Key Features:
- Matte finish for a natural look
- Long-lasting formula
- Made with natural ingredients
- Free from harmful chemicals
This kajal is suitable for anyone looking for a reliable and safe eye makeup option. It is perfect for daily wear, as it is easy to apply and stays in place throughout the day. Whether you are a makeup enthusiast or just want to enhance your natural beauty, this kajal is a great choice.
Pros:
- Matte finish for a sophisticated look
- Long-lasting formula for all-day wear
- Made with natural ingredients for safe use
Cons:
- Some users may prefer a more intense black color
- May need to be reapplied throughout the day for a bolder look
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Matte finish and 0.3g size align well with current consumer preferences in India. | Retail Today |
Brand Strength | 20 | 18 | Himalaya is a well-established and trusted brand in India. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for traditional eye makeup products in Indian market. | Mintel |
Price Positioning | 20 | 14 | Competitively priced compared to similar products in the market. | Business Standard |
Competition | 10 | 6 | Facing competition from both traditional and international brands in the kajal segment. | Economic Times |
Use-case Advantage | 5 | 3 | Versatile product suitable for everyday wear and special occasions. | Vogue |
Final Market Score | 100 | 76/100 (3.80/5) | Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Matte finish and 0.3g size align well with current consumer preferences in India.Sources: Retail Today -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Himalaya is a well-established and trusted brand in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for traditional eye makeup products in Indian market.Sources: Mintel -
Price Positioning 14/20
Weight: 20Contribution: 14Rationale: Competitively priced compared to similar products in the market.Sources: Business Standard -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from both traditional and international brands in the kajal segment.Sources: Economic Times -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Versatile product suitable for everyday wear and special occasions.Sources: Vogue
Summary
Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.
Quick Compare

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Intense black color
- Matte finish looks great
⚠️ What to Watch
- Difficult to remove completely
- May smudge in hot weather
- Packaging could be sturdier

Rs.780.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on the scalp and hair, suitable for sensitive skin.
- Effective in cleansing without stripping natural oils.
- Pleasant, mild fragrance that is not overpowering.
⚠️ What to Watch
- Some users report it does not lather well.
- May not be moisturizing enough for very dry hair.
- Higher price point compared to similar products.

Rs.750.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting makeup
- Radiant finish
- Infused with vitamins A, C & E
⚠️ What to Watch
- Small size (2 fl oz)
- Spray nozzle can be inconsistent
- Some users reported a strong scent

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes dandruff up to 100%
- Soothes scalp and reduces itchiness
- Nourishes hair and leaves it feeling healthy
⚠️ What to Watch
- Strong tea tree oil scent may be overpowering for some
- May not work for severe dandruff cases
- Some users experienced dryness after prolonged use
Where to Buy
Price Comparison
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