Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve precise eye makeup looks with easy glide and quick-drying formula
Enjoy a stunning matte finish that complements all skin tones
Convenient built-in sharpener ensures precise application every time
Add a pop of color to your eye makeup with the gorgeous ocean blue shade

Market-Based Score (India)

66/100 (3.30/5)

Decent

Hilary Rhoda Stroke It Eye Pencil in Ocean Blue is well-positioned in the Indian eyeliner market, offering a trendy shade with convenient features at a competitive price.

Rs.170.00 Rs.179.00

Best price from

Amazon.in

Key Features

Category	Cosmetics
Product Name	Hilary Rhoda Stroke It Eye Pencil
Shade	Ocean Blue Shade 03
Weight	0.26g
Finish	Matte
Key Feature 1	Easy Glide
Key Feature 2	Quick Drying Formula
Key Feature 3	Built-in Sharpener
Pros	Intense colour payoff
Pros	Long-lasting wear
Cons	Smaller size

Details

Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03

The Hilary Rhoda Stroke It Eye Pencil is a versatile and high-quality coloured eyeliner and kajal pencil that helps you achieve a precise and defined eye makeup look.

Key Features: - Easy Glide: The pencil glides smoothly on the eyelids without tugging or pulling. - Quick Drying Formula: The formula sets quickly, ensuring long-lasting wear. - Matte Finish: The eyeliner provides a beautiful matte finish that looks stunning on all skin tones. - Built-in Sharpener: The pencil comes with a built-in sharpener for precise application every time. - Ocean Blue Shade: This pencil comes in a gorgeous ocean blue shade (Shade 03) that adds a pop of colour to your eye makeup.

For whom: This eye pencil is perfect for makeup enthusiasts who love experimenting with different eye makeup looks. It is ideal for anyone looking for a high-performance coloured eyeliner and kajal pencil that delivers intense colour payoff and long-lasting wear.

Pros: - Intense colour payoff - Long-lasting wear - Easy to use - Built-in sharpener for convenience - Matte finish looks beautiful on all skin tones

Cons: - Some users may find the pencil to be on the smaller side (0.26g)

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ocean Blue shade, quick-drying formula, and built-in sharpener align well with Indian consumers' preferences for convenience and trendy colors.	Elle India
Brand Strength	20	10	Hilary Rhoda gaining popularity among Indian consumers for quality eye makeup products.	Vogue India
Category Momentum	20	15	Eyeliner category growing due to increased focus on eye makeup trends in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the Indian market, offering value for money.	Femina
Competition	10	6	Facing competition from established brands offering a wide range of eyeliners with varying features and price points in India.	Cosmopolitan
Use-case Advantage	5	5	Versatile product suitable for both everyday wear and special occasions, appealing to a wide range of consumers.	Grazia
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Stroke It Eye Pencil in Ocean Blue is well-positioned in the Indian eyeliner market, offering a trendy shade with convenient features at a competitive price.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ocean Blue shade, quick-drying formula, and built-in sharpener align well with Indian consumers' preferences for convenience and trendy colors.

Sources: Elle India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Hilary Rhoda gaining popularity among Indian consumers for quality eye makeup products.

Sources: Vogue India
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Eyeliner category growing due to increased focus on eye makeup trends in India.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar eyeliners in the Indian market, offering value for money.

Sources: Femina
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from established brands offering a wide range of eyeliners with varying features and price points in India.

Sources: Cosmopolitan
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile product suitable for both everyday wear and special occasions, appealing to a wide range of consumers.

Sources: Grazia

Summary

Hilary Rhoda Stroke It Eye Pencil in Ocean Blue is well-positioned in the Indian eyeliner market, offering a trendy shade with convenient features at a competitive price.

Quick Compare

Hilary Rhoda Stroke It Eye Pencil - Ocean Blue 03 - 026g

Rs.179.00

⭐ Reviews Summary

✅ What Users Love

Easy glide application
Quick drying formula
Matte finish

⚠️ What to Watch

Color payoff could be better
Built-in sharpener is not very effective
Product quantity is small for the price

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⚠️ What to Watch

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May feel slightly greasy if too much is applied
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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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Some users found the scent too strong
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Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹450.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹499.00

N/A · ⭐ 4.5/5

Lifestyle Stores

₹480.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	450.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	499.00	N/A	4.5/5	-
Lifestyle Stores	480.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03 In Stock	Rs.170.00 Rs.179.00 COD	GO TO STORE GO TO STORE
Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03 In Stock COD