FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte

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FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Versatile 3-in-1 kajal, eyeliner, and eyeshadow for various makeup looks
  • Long-lasting formula stays put up to 12 hours for all-day wear
  • Waterproof and smudge-proof for a hassle-free application
  • Smooth one-swipe application with built-in smudger for easy blending

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the Indian market with strong brand presence and versatile features.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting 12-hour wear
  • Waterproof and smudge-proof
  • Versatile 3-in-1 product

⚠️ What to Watch

  • May require multiple applications for intense color
  • Smudger may not work effectively for all users
  • Some users experienced irritation or sensitivity
Rs.214.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Kajal/Eyeliner
Long Wear 12 Hours
Waterproof Yes
Smudge Proof Yes
Application One Swipe
Built-in Smudger Yes
Finish Matte
Versatile Use Kajal, Eyeliner, Eyeshadow
Details

FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte



This Fashion Colour Intense Black Kajal is a versatile makeup product that offers a variety of uses in one convenient pencil. It can be used as a kajal eyeliner, a smokey eyeshadow, and even as a matte eyeliner for more precise looks.

Key Features: - 12 hour long stay formula - Waterproof and smudgeproof - One swipe smooth application - Comes with a built-in smudger for easy blending

For whom: This product is perfect for those who are looking for a versatile and long-lasting eyeliner option. Whether you want a bold kajal look or a subtle smokey eye, this product has got you covered.

Pros: - Versatile - can be used as kajal, eyeshadow, or eyeliner - Long-lasting formula stays put for up to 12 hours - Waterproof and smudgeproof for all-day wear - Easy to apply with smooth one swipe application

Cons: - Some users may find the formula too intense for everyday wear - Smudger may not be as effective for blending for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers versatile 3-in-1 functionality with a popular matte finish. Kantar
Brand Strength 20 18 Well-established brand known for quality eye makeup products in India. Euromonitor
Category Momentum 20 15 Strong demand for long-wear waterproof eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 0 Highly competitive segment with many established and emerging players. IRI
Use-case Advantage 5 3 Addresses the need for a multi-functional eye makeup product. Nielsen
Final Market Score 100 66/100 (3.30/5) Well-positioned in the Indian market with strong brand presence and versatile features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers versatile 3-in-1 functionality with a popular matte finish.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Well-established brand known for quality eye makeup products in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for long-wear waterproof eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Highly competitive segment with many established and emerging players.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the need for a multi-functional eye makeup product.
    Sources: Nielsen
Summary
Well-positioned in the Indian market with strong brand presence and versatile features.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹349.00
2-3 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.1/5
-
Lifestyle Stores
₹349.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Amazon India
349.00 2-3 days 4.4/5 Buy Now
Shoppers Stop
399.00 N/A 4.1/5 -
Lifestyle Stores
349.00 N/A 4.3/5 -

Price Comparison

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Amazon.in More Detail

Rs.214.00 Rs.299.00

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FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte

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Rs.214.00 Rs.299.00