Elle18 Eyedrama Kajal Smokey Black

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense color payoff for bold eye looks
  • Long-lasting and smudge-proof formula
  • Convenient retractable pencil design
  • Versatile kajal for various eye makeup styles

Market-Based Score (India)

66/100 (3.30/5)
Decent
Elle18 Eyedrama Kajal in Smokey Black is a competitive product in the Indian kajal market.
Rs.111.00 Rs.150.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Kajal
Color Smokey Black
Formula Highly pigmented
Features Long-lasting, Smudge-proof
Application Retractable pencil
Pros Intense color payoff, Easy to apply
Cons May be difficult to remove
Details

Elle18 Eyedrama Kajal Smokey Black

The Elle18 Eyedrama Kajal in Smokey Black is a highly pigmented kajal that is perfect for creating bold, dramatic eye looks.

Key Features:
- Highly pigmented formula
- Long-lasting and smudge-proof
- Glides on smoothly
- Comes in a convenient retractable pencil form

For whom:
This kajal is perfect for anyone who loves to experiment with different eye makeup looks and wants to add a touch of drama to their eyes. Whether you're going for a classic smokey eye or a more edgy look, this kajal is versatile enough to create any style you desire.

Pros:
- Intense color payoff
- Easy to apply
- Long-lasting formula stays put for hours

Cons:
- Some users may find it difficult to remove fully with regular makeup remover

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Elle18 Eyedrama Kajal offers desired features for Indian consumers. Cosmopolitan, Elle
Brand Strength 20 10 Elle18 is a well-known and trusted brand in India. Femina, IndiaToday
Category Momentum 20 15 Strong demand for kajal products in Indian market. Mint, Vogue
Price Positioning 20 10 Competitively priced compared to similar products in the market. Grazia, HindustanTimes
Competition 10 6 Facing strong competition from other popular kajal brands. Cosmopolitan, IndiaToday
Use-case Advantage 5 5 Versatile kajal suitable for various makeup looks. Femina, Vogue
Final Market Score 100 66/100 (3.30/5) Elle18 Eyedrama Kajal in Smokey Black is a competitive product in the Indian kajal market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Elle18 Eyedrama Kajal offers desired features for Indian consumers.
    Sources: Cosmopolitan, Elle
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Elle18 is a well-known and trusted brand in India.
    Sources: Femina, IndiaToday
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for kajal products in Indian market.
    Sources: Mint, Vogue
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Grazia, HindustanTimes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from other popular kajal brands.
    Sources: Cosmopolitan, IndiaToday
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile kajal suitable for various makeup looks.
    Sources: Femina, Vogue
Summary
Elle18 Eyedrama Kajal in Smokey Black is a competitive product in the Indian kajal market.

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Where to Buy

Nykaa
₹135.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹125.00
2-4 days · ⭐ 4.0/5
Buy
Flipkart
₹120.00
2-3 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹130.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹125.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
135.00 3-5 days 4.2/5 Buy Now
Amazon India
125.00 2-4 days 4.0/5 Buy Now
Flipkart
120.00 2-3 days 4.1/5 Buy Now
Shoppers Stop
130.00 N/A 4.3/5 -
Health & Glow
125.00 N/A 4.0/5 -

Price Comparison

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Rs.111.00 Rs.150.00

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Elle18 Eyedrama Kajal Smokey Black

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Best price
Rs.111.00 Rs.150.00