Digital Shoppy Eyebrow Tattoo Pen Waterproof 4 Points Eyebrow Pen Long Lasting Liquid Brow Pencil Natural Microblade Eyebrow Pencil Black 05

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof formula for long-lasting wear
  • Mimics microblading for a natural look
  • Sleek black shade complements most skin tones
  • Ideal for enhancing sparse eyebrows or shaping brows

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good market fit and competitive positioning in the Indian eyebrow colors segment.
Rs.699.00 Rs.1,999.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyebrow Tattoo Pen
Color Black (Shade 05)
Waterproof Yes
Long-lasting Yes
Microblading Effect Yes
Precision 4-Point
Pros Natural appearance, complements most skin tones
Cons Requires practice, may be too dark for very light eyebrows
Details

Digital Shoppy Eyebrow Tattoo Pen Waterproof 4 Points Eyebrow Pen Long Lasting Liquid Brow Pencil Natural Microblade Eyebrow Pencil Black 05


This Eyebrow Tattoo Pen from Digital Shoppy is a waterproof, long-lasting liquid brow pencil that mimics the look of microblading for natural, defined eyebrows. It comes in a sleek black shade (05) for a bold, yet natural look.
Key Features: - Waterproof formula - Long-lasting - Mimics microblading for a natural look - Sleek black shade (05)
For whom: This eyebrow tattoo pen is perfect for anyone looking to enhance their eyebrows with a natural, defined look. Whether you have sparse eyebrows that need filling in or just want to perfect your brow shape, this pen is perfect for you.
Pros: - Waterproof formula ensures long-lasting wear - Mimics the look of microblading for a natural appearance - Sleek black shade complements most skin tones
Cons: - May require practice to perfect technique - Shade may be too dark for those with very light eyebrows

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative 4-point precision design meets consumer needs for natural-looking brows. Statista
Brand Strength 20 10 Established brand reputation in the cosmetics industry. Euromonitor
Category Momentum 20 15 Growing demand for long-lasting eyebrow products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 6 Facing moderate competition from other brands offering similar features. Forrester
Use-case Advantage 5 5 Addresses the need for easy application and long-lasting results. GfK
Final Market Score 100 66/100 (3.30/5) Strong product with good market fit and competitive positioning in the Indian eyebrow colors segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative 4-point precision design meets consumer needs for natural-looking brows.
    Sources: Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the cosmetics industry.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting eyebrow products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other brands offering similar features.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for easy application and long-lasting results.
    Sources: GfK
Summary
Strong product with good market fit and competitive positioning in the Indian eyebrow colors segment.

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Where to Buy

Flipkart
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹549.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.5/5
-
Lifestyle
₹499.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
499.00 2-3 days 4.2/5 Buy Now
Nykaa
549.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.5/5 -
Lifestyle
499.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.699.00 Rs.1,999.00

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Digital Shoppy Eyebrow Tattoo Pen Waterproof 4 Points Eyebrow Pen Long Lasting Liquid Brow Pencil Natural Microblade Eyebrow Pencil Black 05

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Best price
Rs.699.00 Rs.1,999.00