ARAMINO Argan Oil Moisturizing For Dry Frizzy Hair Conditioner 900 ML

ARAMINO Argan Oil Moisturizing For Dry Frizzy Hair Conditioner 900 ML

ARAMINO Argan Oil Moisturizing Conditioner is specially formulated to provide intense hydration and nourishment to dry and frizzy hair. Enriched with argan oil, this conditioner helps to repair and strengthen hair, leaving it smooth, soft, and manageable.

Key Features: - Infused with argan oil for deep hydration - Helps to repair and strengthen hair - Leaves hair smooth, soft, and manageable - Suitable for dry and frizzy hair

For Whom: This conditioner is ideal for those with dry, frizzy, and damaged hair looking to restore moisture and improve the overall health of their hair.

Pros: - Deeply hydrates and nourishes hair - Helps to repair and strengthen damaged hair - Leaves hair feeling soft and smooth - Controls frizz and improves manageability

Cons: - May be too heavy for those with fine or oily hair - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size suitable for Indian families; Argan oil popular for hair nourishment.	Beauty Insider
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the volume offered in the premium segment.	Retail360
Competition	10	6	Facing competition from both international and local brands in the conditioner market.	Business Today
Use-case Advantage	5	5	Addresses common issue of dry, frizzy hair prevalent in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner catering to Indian hair care needs.

Factor	Rating (out of 5)	Notes
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