AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Versatile kajal & eyeliner
Smooth gliding creamy formula
Long-lasting rich color
Comfortable & lightweight

Market-Based Score (India)

76/100 (3.80/5)

Good value

AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

Rs.152.00 Rs.249.00

Best price from

Amazon.in

Key Features

Category	Makeup
Product Type	Eye Liner Pencil
Color	Brown
Weight	8g
Formula	Creamy
Application	Smooth Gliding
Suitability	Sensitive Skin
Pros	Easy to apply and blend
Cons	Needs frequent sharpening

Details

AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

Key Features: AYA Eye Pencil is a versatile product that can be used as both a kajal and an eyeliner. It glides smoothly on the skin, leaving behind a rich, creamy color that lasts all day. The formula is lightweight, making it comfortable to wear for long periods of time.

For whom: This eye pencil is suitable for anyone looking for a versatile and long-lasting eye makeup product. It is ideal for those who prefer a smooth application and a rich color payoff.

Pros: The AYA Eye Pencil is easy to apply and blend, making it suitable for both beginners and experienced makeup users. The creamy formula is also gentle on the eyes, making it suitable for sensitive skin.

Cons: Some users may find that the pencil needs to be sharpened frequently, as the creamy formula tends to wear down quickly. Additionally, the color may not be as deep or dark as other kajal eyeliners on the market.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy formula and lightweight align with current consumer preferences in India	Euromonitor
Brand Strength	20	18	AYA known for quality products and strong brand presence in Indian market	Brandwatch
Category Momentum	20	15	Eyeliner category growing in India due to increasing makeup trends	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in Indian market	Retail360
Competition	10	8	Facing moderate competition from established and emerging eyeliner brands in India	Forbes
Use-case Advantage	5	5	Versatile for both everyday wear and special occasions in Indian context	Vogue
Final Market Score	100	76/100 (3.80/5)	AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Creamy formula and lightweight align with current consumer preferences in India

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: AYA known for quality products and strong brand presence in Indian market

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Eyeliner category growing in India due to increasing makeup trends

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar eyeliners in Indian market

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging eyeliner brands in India

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for both everyday wear and special occasions in Indian context

Sources: Vogue

Summary

AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

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Where to Buy

Nykaa

₹399.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹350.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹399.00

N/A · ⭐ 4.5/5

Health & Glow

₹375.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	399.00	2-4 days	4.2/5	Buy Now
Amazon India	350.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	399.00	N/A	4.5/5	-
Health & Glow	375.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight In Stock	Rs.152.00 Rs.249.00 COD	GO TO STORE GO TO STORE
AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight In Stock COD