Blue Heaven 2X Intense Kajal True Blue Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intensely pigmented kajal for bold eye makeup that lasts up to 12 hours
- Waterproof and smudge-proof formula ensures all-day wear without fading
- Infused with aloe vera for nourished and healthy-looking eyes
- Matte finish for a bold look that stays put even in humid climates
Market-Based Score (India)
66/100 (3.30/5)
Decent Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4★ | 2,357 |
| Total / Avg | 4.00★ | 2,357 |
Consensus:
4.00★ from 2,357 total reviews
Rs.269.00 Rs.300.00
Best price from
Amazon.in
Amazon.in
Details
Blue Heaven 2X Intense Kajal True Blue Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
Key Features: - Intense blue color - Up to 12 hours stay - Waterproof and smudgeproof - Infused with soothing Aloe Vera - Matte finish - Long-lasting formula
For whom: This Blue Heaven 2X Intense Kajal is perfect for women who want a bold, long-lasting kajal that stays put all day. Whether you're looking for a pop of color or a dramatic look, this kajal delivers.
Pros: - Vibrant blue color - Long-lasting formula - Waterproof and smudgeproof - Infused with Aloe Vera for soothing effect - Matte finish for a modern look
Cons: - May require touching up throughout the day for maximum intensity
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers long-lasting, waterproof, and smudgeproof features, meeting market expectations. | GfK |
| Brand Strength | 20 | 18 | Blue Heaven is a well-known and trusted brand in India. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for kajal products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Euromonitor |
| Competition | 10 | 0 | Highly competitive market with many established brands. | Nielsen |
| Use-case Advantage | 5 | 3 | Aloe Vera infusion provides added skincare benefits. | Kantar |
| Final Market Score | 100 | 66/100 (3.30/5) | Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers long-lasting, waterproof, and smudgeproof features, meeting market expectations.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Blue Heaven is a well-known and trusted brand in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for kajal products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Euromonitor -
Competition 0/10
Weight: 10Contribution: 0Rationale: Highly competitive market with many established brands.Sources: Nielsen -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Aloe Vera infusion provides added skincare benefits.Sources: Kantar
Summary
Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment.
Quick Compare
Rs.140.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 12-hour stay
- Waterproof and smudgeproof
- Infused with Aloe Vera for added benefits
⚠️ What to Watch
- Some users found the kajal to be too hard
- Matte finish may not suit everyone
- Quantity of product (0.30gm) is relatively small
Rs.1,299.00
⭐ Reviews Summary
✅ What Users Love
- Effective for adding body and volume to hair.
- Unscented formula suitable for sensitive users.
- Affordable price for a large quantity.
⚠️ What to Watch
- May not provide enough moisture for very dry hair.
- Some users report a heavy residue after use.
- Inconsistent results depending on hair type.
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Moisture-boosting formula
- Effective in reducing frizz
- Provides a soft hold for all hair types
⚠️ What to Watch
- Some users found the scent too strong
- May not provide strong hold for certain hairstyles
- Packaging could be improved for easier dispensing
Rs.825.00
⭐ Reviews Summary
✅ What Users Love
- Smooth application
- Long-lasting makeup
- Moisturizing effect
⚠️ What to Watch
- May cause breakouts for sensitive skin
- Some users found it too greasy
- Packaging could be improved
Where to Buy
₹120.00
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₹115.00
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