AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Waterproof and smudge-proof formula for all-day wear
Two versatile shades to match different hair colors
Includes brush for easy blending and shaping
Portable size perfect for travel or on-the-go touch-ups

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and features position this eyebrow pencil set well in the Indian market.

Rs.152.00 Rs.498.00

Best price from

Amazon.in

Key Features

Category	Eyebrow Pencil
Shades	Black & Dark Brown
Formula	Waterproof & Smudge-proof
Weight	1.4g each
Includes	Brush for blending
Pros	Long-lasting wear
Cons	May be hard to apply smoothly
Portability	Ideal for travel

Details

AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

Key Features: - Waterproof and smudge-proof formula for long-lasting wear - Comes in two versatile shades (Black and Dark Brown) to suit a variety of hair colors - Includes a brush for easy blending and shaping - Each pencil is 1.4g, providing plenty of product for multiple uses

For whom: This eyebrow pencil set is perfect for anyone looking for a reliable and easy-to-use eyebrow definer that will stay put all day. Whether you have sparse brows that need filling in or want to define your natural shape, this set has you covered.

Pros: - Waterproof and smudge-proof formula means no touch-ups necessary - Two shades allow for customization and flexibility - Brush included for easy application and blending - Portable size makes it ideal for travel or on-the-go touch-ups

Cons: - Some users may find the pencil a bit hard and difficult to apply smoothly - Limited shade range may not be suitable for all hair colors

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and smudge-proof features, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 2-pack eyebrow pencil set.	Retail360
Competition	10	8	Facing moderate competition from similar eyebrow color products.	Cosmetics Business
Use-case Advantage	5	5	Convenient definer pencil with brush for easy application.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this eyebrow pencil set well in the Indian market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers waterproof and smudge-proof features, meeting consumer needs.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation in cosmetics.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for eyebrow products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for a 2-pack eyebrow pencil set.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from similar eyebrow color products.

Sources: Cosmetics Business
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient definer pencil with brush for easy application.

Sources: Vogue

Summary

Strong brand and features position this eyebrow pencil set well in the Indian market.

Quick Compare

AYA Brow Definer Duo - 4g

Rs.498.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Convenient brush for blending
Waterproof and smudge-proof

⚠️ What to Watch

Limited color options
Some users found the pencil too hard
May need frequent sharpening

Blissify Indigo Hair Dye - Organic 200g

Rs.499.00

⭐ Reviews Summary

✅ What Users Love

Organic and vegan ingredients
Chemical-free formula
Suitable for DIY beauty recipes

⚠️ What to Watch

Color may not be as vibrant as expected
Application process can be messy
Some users experienced fading of color quickly

Hairline Shadow 4g

Rs.499.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Waterproof
Effective in covering gray roots

⚠️ What to Watch

Limited color options
May smudge or transfer
Quantity may be insufficient for frequent use

Brillare Dandruff Control Shampoo - 200ml 200 ml

Rs.595.00

⭐ Reviews Summary

✅ What Users Love

Effectively reduces flakes
Soothes scalp
Controls oil

⚠️ What to Watch

Strong scent may be off-putting to some
May dry out hair with frequent use
Not suitable for sensitive skin

Where to Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹549.00

3-5 days · ⭐ 4.2/5

Buy

Nykaa

₹499.00

N/A · ⭐ 4.4/5

Sephora

₹550.00

N/A · ⭐ 4.6/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	499.00	2-3 days	4.3/5	Buy Now
Flipkart	549.00	3-5 days	4.2/5	Buy Now
Nykaa	499.00	N/A	4.4/5	-
Sephora	550.00	N/A	4.6/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g In Stock	Rs.152.00 Rs.498.00 COD	GO TO STORE GO TO STORE
AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g In Stock COD