it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 295 7ML
Smart Rank ⓘ
84/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Strengthens and repairs damaged hair
- Detangles and reduces frizz
- Adds shine for healthier hair
- Protects hair from heat styling
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned premium conditioner with strong brand and feature fit.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.8★ | 5,910 |
| Total / Avg | 4.80★ | 5,910 |
Consensus:
4.80★ from 5,910 total reviews
Rs.2,979.80 Rs.5,289.00
Best price from
Amazon.in
Amazon.in
Details
it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 295 7ML
This leave-in hair treatment from It?s a 10 is a miracle worker when it comes to nourishing and repairing damaged hair. With added keratin, it strengthens hair while adding moisture and shine.
For those who have dry, damaged, or color-treated hair, this product is a must-have. It helps to detangle, reduce frizz, and protect hair from heat styling and environmental stressors.
Key Features: - Contains keratin for added strength - Nourishes and repairs damaged hair - Detangles and reduces frizz - Protects hair from heat and environmental damage
Pros: - Leaves hair feeling soft and smooth - Helps improve manageability - Adds shine - Protects hair from damage
Cons: - Some may find the scent too strong - Can be a bit heavy for those with fine hair
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers keratin-enriched formula which is popular in Indian market. | Vogue |
| Brand Strength | 20 | 18 | Well-established brand with positive reputation in India. | Brand Equity |
| Category Momentum | 20 | 15 | Strong demand for premium haircare products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium conditioners in India. | Retail360 |
| Competition | 10 | 8 | Facing moderate competition from other premium haircare brands in India. | Beauty Today |
| Use-case Advantage | 5 | 5 | Addresses common haircare concerns of Indian consumers effectively. | Elle |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned premium conditioner with strong brand and feature fit. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers keratin-enriched formula which is popular in Indian market.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Well-established brand with positive reputation in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong demand for premium haircare products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium conditioners in India.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other premium haircare brands in India.Sources: Beauty Today -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses common haircare concerns of Indian consumers effectively.Sources: Elle
Summary
Well-positioned premium conditioner with strong brand and feature fit.
Quick Compare
Rs.3,420.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair feeling soft and smooth
- Helps with detangling hair
- Improves overall hair health and strength
⚠️ What to Watch
- Strong scent that some may find overpowering
- Can leave hair feeling greasy if too much is applied
- May not work well for all hair types
Rs.269.00
⭐ Reviews Summary
✅ What Users Love
- Provides good coverage
- Blends well with skin
- Long-lasting
⚠️ What to Watch
- Limited shade range
- May cause breakouts for some
- Packaging is not sturdy
Rs.700.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting color
- Smooth application
- Great value for the price
⚠️ What to Watch
- May need frequent sharpening
- Some shades may be too dark for some skin tones
- Can feel slightly drying
Rs.390.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use felt-tip applicator
- Long-lasting formula
- Affordable price
⚠️ What to Watch
- May smudge throughout the day
- Not waterproof
- Some users found the color not as intense as expected
Where to Buy
Price Comparison
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|---|---|---|---|
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Aussie Instant Freeze Sculpting Maximum Hold Hair Gel With Jojoba Oil, Sea Kelp And Australian Aloe, 7 Oz (Triple Pack) Â (Packaging May Vary) Estimated Delivery: 2-3 days
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