Blue Heaven Lash Twist Curling Mascara Waterproof Black Quick Dry No Clumping Long Lasting Mascara for Women 12ml

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve long, voluminous lashes that last all day
Save time with quick-dry formula
Flawless finish with no clumping
Waterproof formula perfect for all-day wear

Market-Based Score (India)

66/100 (3.30/5)

Decent

Blue Heaven Lash Twist Curling Mascara is well-positioned in the Indian market for its quality and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	4,317
Total / Avg	4.00★	4,317

Consensus: 4.00★ from 4,317 total reviews

Rs.655.00 Rs.690.00

Best price from

Amazon.in

Key Features

Category	Cosmetics
Product Type	Mascara
Color	Waterproof Black
Volume	12ml
Key Feature 1	Quick Dry
Key Feature 2	No Clumping
Key Feature 3	Long Lasting
Key Feature 4	Waterproof

Details

Blue Heaven Lash Twist Curling Mascara Waterproof Black Quick Dry No Clumping Long Lasting Mascara for Women 12ml

The Blue Heaven Lash Twist Curling Mascara in Waterproof Black is a must-have for anyone who loves to enhance their lashes. This mascara not only adds length and volume to your lashes but also helps curl them for a dramatic look that lasts all day and night.
Key Features: - Quick Dry formula for easy application - No Clumping for a smooth finish - Long Lasting formula that stays put all day - Waterproof for smudge-proof wear
For whom: This mascara is perfect for women who want to achieve bold and beautiful lashes without the hassle of clumping or smudging. Whether you're heading to a special event or just want to elevate your everyday look, this mascara will be your new go-to.
Pros: - Quick drying formula saves time during application - Waterproof feature ensures long-lasting wear - Curling effect adds a dramatic touch to your lashes
Cons: - May be difficult to remove with just regular makeup remover - Some users may prefer a non-waterproof formula for easier removal

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, quick-dry, and long-lasting formula meet market preferences.	BeautyToday
Brand Strength	20	18	Established brand with good reputation in cosmetics.	BrandWatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	RetailGazette
Competition	10	0	Highly competitive market with many established brands.	MarketWatch
Use-case Advantage	5	3	Addresses the need for a reliable and long-lasting mascara.	FashionInsider
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Lash Twist Curling Mascara is well-positioned in the Indian market for its quality and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Waterproof, quick-dry, and long-lasting formula meet market preferences.

Sources: BeautyToday
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with good reputation in cosmetics.

Sources: BrandWatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for mascaras in Indian market.

Sources: IDC
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar mascaras in the market.

Sources: RetailGazette
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Highly competitive market with many established brands.

Sources: MarketWatch
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the need for a reliable and long-lasting mascara.

Sources: FashionInsider

Summary

Blue Heaven Lash Twist Curling Mascara is well-positioned in the Indian market for its quality and competitive pricing.

Quick Compare

Blue Heaven Curling Mascara - Waterproof Black - 12ml

Rs.125.00

⭐ Reviews Summary

✅ What Users Love

Waterproof formula
Quick-drying
Long-lasting

⚠️ What to Watch

Difficult to remove
May smudge in hot weather
Brush design could be improved

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⭐ Reviews Summary

✅ What Users Love

Long-lasting color
High gloss finish
Moisturizing formula

⚠️ What to Watch

Some users found the gloss to be sticky
Color may not match online swatches
Slightly expensive compared to similar products

Nyx Slim Lip Pencil Natural 1g

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⭐ Reviews Summary

✅ What Users Love

Smooth application and easy to use.
Long-lasting wear throughout the day.
Wide range of colors available.

⚠️ What to Watch

Can be drying on the lips.
May require frequent sharpening.
Color payoff may vary depending on the shade.

Swiss Beauty Pearl Radiance Highlighter 35Gm

Rs.329.00

⭐ Reviews Summary

✅ What Users Love

Provides a radiant and luminous finish
Easily blendable formula for seamless application
Waterproof and long-lasting wear

⚠️ What to Watch

May appear too shimmery for some users
Limited shade range may not suit all skin tones
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Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹120.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹130.00

N/A · ⭐ 4.3/5

Health & Glow

₹135.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Flipkart	120.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	130.00	N/A	4.3/5	-
Health & Glow	135.00	N/A	4.1/5	-

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