Vaseline Intensive Care Non Greasy Body Lotion with Aloe Soothe for Dry Skin 600ml

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Vaseline Intensive Care Non Greasy Body Lotion with Aloe Soothe for Dry Skin 600ml
Smart Rank ⓘ 73/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience soothing hydration with Vaseline Intensive Care Body Lotion, formulated with aloe vera for dry skin relief.
  • Enjoy a non-greasy formula that absorbs quickly, providing long-lasting moisture without leaving a sticky residue.
  • Ideal for daily use, this lotion keeps all skin types soft and smooth, making it perfect for your skincare routine.
  • Lightweight and fast-absorbing, this lotion ensures your skin feels comfortable and hydrated throughout the day.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned body lotion with strong brand and feature fit in competitive Indian market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 227
Total / Avg 4.40★ 227
Consensus: 4.40★ from 227 total reviews
Rs.823.00 Rs.1,175.00
Best price from Amazon.in Amazon.in
Details

Vaseline Intensive Care Non Greasy Body Lotion with Aloe Soothe for Dry Skin 600ml

This Vaseline Intensive Care Body Lotion is specially formulated with aloe vera to soothe and hydrate dry skin. It is non-greasy and absorbs quickly into the skin, providing long-lasting moisture and leaving the skin feeling soft and smooth.

Key Features: - Formulated with aloe vera to soothe dry skin - Non-greasy formula that absorbs quickly - Provides long-lasting moisture - Leaves skin feeling soft and smooth

For whom: This body lotion is ideal for those with dry skin looking for a hydrating and soothing solution. It is suitable for all skin types and can be used daily to keep skin moisturized.

Pros: - Lightweight and non-greasy formula - Absorbs quickly into the skin - Provides long-lasting hydration - Leaves skin feeling soft and smooth

Cons: - Some may find the scent too strong - May need to reapply throughout the day for very dry skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aloe vera soothe feature aligns well with Indian consumer preference for natural ingredients Euromonitor
Brand Strength 20 18 Vaseline is a well-established and trusted brand in the Indian market Brandwatch
Category Momentum 20 15 Body lotions in high demand due to increasing focus on skincare in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 10 Facing strong competition from other established body lotion brands in India Kantar
Use-case Advantage 5 3 Suitable for dry skin, addressing a common concern in Indian climate BeautyInsider
Final Market Score 100 76/100 (3.80/5) Well-positioned body lotion with strong brand and feature fit in competitive Indian market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aloe vera soothe feature aligns well with Indian consumer preference for natural ingredients
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Vaseline is a well-established and trusted brand in the Indian market
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body lotions in high demand due to increasing focus on skincare in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other established body lotion brands in India
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for dry skin, addressing a common concern in Indian climate
    Sources: BeautyInsider
Summary
Well-positioned body lotion with strong brand and feature fit in competitive Indian market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.823.00 Rs.1,175.00

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Rs.823.00 Rs.1,175.00