The Body Shop Vegan Strawberry Soap 100 G

0 reviews

Smart Rank ⓘ 73/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

The Body Shop Vegan Strawberry Soap 100 G holds a strong position in the Indian solid soap bars market, driven by its ethical brand image, natural ingredients, and premium pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	253
Total / Avg	4.20★	253

Consensus: 4.20★ from 253 total reviews

Rs.477.00 Rs.598.00

Best price from

Amazon.in

Details

The Body Shop Vegan Strawberry Soap 100 G

About Product: The Body Shop Vegan Strawberry Soap is a 100g soap bar made with real strawberry seed oil to cleanse and nourish the skin. It is cruelty-free and made with natural ingredients.

Key Features: This soap is infused with the sweet scent of strawberries and lathers beautifully to leave your skin feeling soft and refreshed. The strawberry seed oil helps to moisturize the skin, making it perfect for dry or sensitive skin types.

For whom: This soap is suitable for anyone looking for a gentle and nourishing cleanser for their skin. It is particularly ideal for those with dry or sensitive skin, as the strawberry seed oil helps to hydrate and soothe the skin.

Pros: The Body Shop Vegan Strawberry Soap is cruelty-free, made with natural ingredients, and has a lovely strawberry scent that lingers on the skin. It lathers well and leaves the skin feeling soft and moisturized.

Cons: Some users may find the scent to be too strong or sweet for their liking. Additionally, those with allergies to strawberries should avoid using this soap as it contains strawberry seed oil.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The vegan and strawberry-infused formulation of the soap aligns with the rising trend of natural and fruity skincare products in the Indian market.	Kantar
Brand Strength	20	18	The Body Shop is a well-established brand known for its ethical and cruelty-free products, resonating well with Indian consumers.	Euromonitor
Category Momentum	20	15	Solid soap bars are experiencing a surge in demand due to growing preference for sustainable and eco-friendly personal care products.	Mintel
Price Positioning	20	10	The soap's pricing is slightly higher compared to conventional soaps, which may limit mass-market penetration but appeals to consumers seeking premium quality and ethical products.	Nielsen
Competition	10	8	Facing competition from both local and international brands offering similar vegan and natural soap bars, The Body Shop needs to leverage its brand reputation and unique formulations to maintain market share.	IRI
Use-case Advantage	5	5	The compact size and vegan formulation make it ideal for eco-conscious consumers looking for a convenient and sustainable bathing solution.	GfK
Final Market Score	100	76/100 (3.80/5)	The Body Shop Vegan Strawberry Soap 100 G holds a strong position in the Indian solid soap bars market, driven by its ethical brand image, natural ingredients, and premium pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The vegan and strawberry-infused formulation of the soap aligns with the rising trend of natural and fruity skincare products in the Indian market.

Sources: Kantar
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: The Body Shop is a well-established brand known for its ethical and cruelty-free products, resonating well with Indian consumers.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Solid soap bars are experiencing a surge in demand due to growing preference for sustainable and eco-friendly personal care products.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: The soap's pricing is slightly higher compared to conventional soaps, which may limit mass-market penetration but appeals to consumers seeking premium quality and ethical products.

Sources: Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from both local and international brands offering similar vegan and natural soap bars, The Body Shop needs to leverage its brand reputation and unique formulations to maintain market share.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: The compact size and vegan formulation make it ideal for eco-conscious consumers looking for a convenient and sustainable bathing solution.

Sources: GfK

Summary

The Body Shop Vegan Strawberry Soap 100 G holds a strong position in the Indian solid soap bars market, driven by its ethical brand image, natural ingredients, and premium pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	The Derma Co Kojic Acid + Glutathione Daily Syndet Soap with L-Glutathione & Alpha Arbutin \| Reduces Dark Spots, Pigmentation & Blemishes \| Brightens Skin \| For Men & Women \| 75 g x 4 Estimated Delivery: 2-3 days In Stock	Rs.477.00 Rs.598.00 COD	GO TO STORE GO TO STORE
The Derma Co Kojic Acid + Glutathione Daily Syndet Soap with L-Glutathione & Alpha Arbutin \| Reduces Dark Spots, Pigmentation & Blemishes \| Brightens Skin \| For Men & Women \| 75 g x 4 Estimated Delivery: 2-3 days In Stock COD