SUGAR POP 5 in 1 Lip Twist Shea Butter Stain Matte Long Lasting 01 Perfect Pout

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the convenience of 5 products in 1 with the SUGAR POP Lip Twist, offering a lip stain, tint, balm, lipstick, and liner in a single tube.
  • Infused with shea butter, this lip twist provides hydration while delivering a long-lasting matte finish for vibrant color that stays all day.
  • Perfect for busy lifestyles, this versatile lip product allows for quick touch-ups, ensuring you maintain a polished look on the go.
  • Enjoy intense pigmentation and a rich formula that enhances your lips while keeping them moisturized, making it a must-have in your makeup bag.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative 5-in-1 lip product with strong brand loyalty, facing competitive market in India.
Rs.423.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Lip Product
Type 5 in 1 Lip Twist
Key Ingredients Shea Butter
Finish Matte
Color Payoff Intense Pigmentation
Hydration Yes
Reapplication Needed
Shade Range Limited
Details

SUGAR POP 5 in 1 Lip Twist Shea Butter Stain Matte Long Lasting 01 Perfect Pout

The SUGAR POP 5 in 1 Lip Twist is a versatile lip product that combines the benefits of a lip stain, lip tint, lip balm, lipstick, and lip liner in one convenient twist-up tube.

Key features of this product include a rich formula infused with shea butter for hydration, a matte finish for long-lasting wear, and intense pigmentation for vibrant color payoff.

This product is perfect for those who want a low-maintenance lip product that provides all-day color and hydration. It is ideal for busy individuals who want a multi-functional product that can easily fit into their on-the-go lifestyle.

Pros of the SUGAR POP 5 in 1 Lip Twist include its convenient twist-up design, rich shea butter formula for hydration, long-lasting matte finish, and intense pigmentation.

Cons of this product may include the need for reapplication throughout the day for maximum color payoff and the limited shade range available.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique 5-in-1 formula with shea butter for moisturization. Vogue India
Brand Strength 20 18 Strong brand recognition and loyalty among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for long-lasting lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting lipsticks in India. Retail Today
Competition 10 8 Facing strong competition from established and emerging lipstick brands in India. Cosmopolitan India
Use-case Advantage 5 5 Versatile product suitable for daily wear and special occasions. Elle India
Final Market Score 100 76/100 (3.80/5) Innovative 5-in-1 lip product with strong brand loyalty, facing competitive market in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique 5-in-1 formula with shea butter for moisturization.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand recognition and loyalty among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting lipsticks in India.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging lipstick brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product suitable for daily wear and special occasions.
    Sources: Elle India
Summary
Innovative 5-in-1 lip product with strong brand loyalty, facing competitive market in India.

Price Comparison

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Rs.423.00 Rs.699.00

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SUGAR POP 5 in 1 Lip Twist Shea Butter Stain Matte Long Lasting 01 Perfect Pout

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Best price
Rs.423.00 Rs.699.00