SUGAR Cosmetics Born To Wing Gel Eyeliner with Brush Smudgeproof Matte Lasts Upto 12 hrs 01 Blackmagic Woman

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a bold and defined eye look with the SUGAR Cosmetics gel eyeliner, perfect for both makeup beginners and enthusiasts.
  • Enjoy a smudge-proof, matte finish that lasts up to 12 hours, ensuring your eye makeup stays flawless throughout the day.
  • The included brush makes application easy, allowing you to create precise lines for a sleek and polished appearance.
  • The versatile 01 Blackmagic Woman shade complements any eye color, making it a must-have in your makeup collection.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product in a competitive market, well-positioned for growth in India
Rs.538.00 Rs.649.00
Best price from Amazon.in Amazon.in
Key Features
Category Gel Eyeliner
Shade 01 Blackmagic Woman
Finish Matte
Longevity Up to 12 hours
Application With Brush
Smudge-proof Yes
Pros Easy to apply, Lasts all day, Versatile shade
Cons Formula may be too dry, Requires layers for intensity
Details

SUGAR Cosmetics Born To Wing Gel Eyeliner with Brush Smudgeproof Matte Lasts Upto 12 hrs 01 Blackmagic Woman



Key Features: - Gel eyeliner with a brush for easy application - Smudge-proof and matte finish - Long-lasting formula that can last up to 12 hours - Shade: 01 Blackmagic Woman

For Whom: This gel eyeliner is perfect for anyone looking for a long-lasting, smudge-proof eyeliner in a classic black shade. Whether you're a makeup beginner or a beauty enthusiast, this product is great for achieving a bold and defined eye look.

Pros: - Easy to apply with the included brush - Lasts all day without smudging - Matte finish for a sleek look - Versatile shade that complements any eye color

Cons: - Some users may find the formula too dry for their liking - May require a few layers for a more intense black color

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting, smudge-proof gel eyeliner with matte finish is on-trend Vogue India
Brand Strength 20 18 SUGAR Cosmetics known for quality and innovation in cosmetics Brandwatch
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar high-end gel eyeliners Retail360
Competition 10 8 Facing competition from established and emerging brands in the eyeliner market Cosmopolitan India
Use-case Advantage 5 5 Versatile for both everyday wear and special occasions Elle India
Final Market Score 100 76/100 (3.80/5) Strong product in a competitive market, well-positioned for growth in India
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting, smudge-proof gel eyeliner with matte finish is on-trend
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: SUGAR Cosmetics known for quality and innovation in cosmetics
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end gel eyeliners
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands in the eyeliner market
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for both everyday wear and special occasions
    Sources: Elle India
Summary
Strong product in a competitive market, well-positioned for growth in India

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Price Comparison

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SUGAR Cosmetics Born To Wing Gel Eyeliner with Brush Smudgeproof Matte Lasts Upto 12 hrs 01 Blackmagic Woman

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Best price
Rs.538.00 Rs.649.00