recode Turning Heads Crayon Gel Matte Eyeliner Pencil Cum Kajal Pencil Comes With Smudger On Other Side Longlasting Water Proof Smudge Proof Formula Black 1 2Gm

0 reviews
recode Turning Heads Crayon Gel Matte Eyeliner Pencil Cum Kajal Pencil Comes With Smudger On Other Side Longlasting Water Proof Smudge Proof Formula Black 1 2Gm
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get the best of both worlds with this versatile eyeliner cum kajal pencil that offers precision and softness in one product.
  • Create a variety of looks with the built-in smudger for easy blending, from a subtle line to a bold, dramatic finish.
  • Enjoy long-lasting wear with the gel matte formula that is water-proof and smudge-proof, perfect for day or night makeup.
  • Versatile black shade suits all occasions, making it a must-have for those seeking a reliable and easy-to-use eyeliner.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned eyeliner with good features for the Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting wear without fading
  • Waterproof and smudge-proof formula
  • Convenient dual-ended design with smudger

⚠️ What to Watch

  • May require multiple applications for intense color
  • Can be difficult to remove completely
  • Some users experienced breakage of the pencil
Rs.444.98 Rs.525.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner Pencil
Formula Gel Matte
Shade Black
Weight 1.2 gm
Waterproof Yes
Smudge Proof Yes
Built-in Smudger Yes
Application Long-lasting
Details

recode Turning Heads Crayon Gel Matte Eyeliner Pencil Cum Kajal Pencil Comes With Smudger On Other Side Longlasting Water Proof Smudge Proof Formula Black 1 2Gm

This recode Turning Heads Crayon Gel Matte Eyeliner Pencil Cum Kajal Pencil is a versatile makeup tool that combines the precision of an eyeliner with the softness of a kajal pencil. Its gel formula glides on smoothly, allowing for easy application and long-lasting wear.

Key features of this product include a built-in smudger on the other end of the pencil, perfect for creating a smoky eye look or blending out the eyeliner for a softer finish. The black shade is classic and versatile, suitable for day or night makeup looks.

This eyeliner pencil is suitable for anyone looking for a versatile and long-lasting eyeliner. Whether you prefer a subtle line or a bold, dramatic look, this pencil can help you achieve your desired makeup style.

Pros: - Long-lasting formula - Water-proof and smudge-proof - Comes with a built-in smudger for easy blending - Versatile black shade Cons: - Some users may prefer a sharper tip for precise application - Can be difficult to remove with regular makeup remover

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting, smudge-proof formula which is popular in India. Vogue
Brand Strength 20 10 Recode is a new entrant with moderate brand recognition. Brandwatch
Category Momentum 20 15 Strong demand for eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. RetailToday
Competition 10 6 Facing competition from established brands with similar offerings. Cosmopolitan
Use-case Advantage 5 5 Dual-purpose pencil with smudger adds value for consumers. Elle
Final Market Score 100 66/100 (3.30/5) Competitively positioned eyeliner with good features for the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting, smudge-proof formula which is popular in India.
    Sources: Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Recode is a new entrant with moderate brand recognition.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: RetailToday
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands with similar offerings.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Dual-purpose pencil with smudger adds value for consumers.
    Sources: Elle
Summary
Competitively positioned eyeliner with good features for the Indian market.

Quick Compare

Turning Heads Eyeliner Pencil - Smudgeproof 2Gm
Turning Heads Eyeliner Pencil - Smudgeproof 2Gm
Rs.525.00
Parampara Dandruff Defense Shampoo 300ml
Parampara Dandruff Defense Shampoo 300ml
Rs.548.00
Parul Garg Silk Matte Lipstick - Long Lasting
Parul Garg Silk Matte Lipstick - Long Lasting
Rs.595.00
Mamaearth Glow Primer 25g 25 g
Mamaearth Glow Primer 25g 25 g
Rs.599.00

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.444.98 Rs.525.00

 GO TO STORE GO TO STORE

recode Turning Heads Crayon Gel Matte Eyeliner Pencil Cum Kajal Pencil Comes With Smudger On Other Side Longlasting Water Proof Smudge Proof Formula Black 1 2Gm

In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.444.98 Rs.525.00